Product Marketing Lead - MetaMask (Prediction Markets/Sports)

Consensys is the leading blockchain and web3 software company founded by Joe Lubin, CEO of Consensys and Co-Founder of Ethereum. Since 2014, Consensys has been at the forefront of innovation, pioneering technological developments within the web3 ecosystem.

Through our product suite, including the MetaMask platform, Infura, Linea, Diligence, and our NFT toolkit Phosphor, we have become the trusted collaborator for users, creators, and developers on their path to build and belong in the world they want to see.

Whether building a dapp, an NFT collection, a portfolio, or a better future, the instinct to build is universal. Consensys inspires and champions the builder instinct in everyone by making web3 universally easy to use and develop on.

Our mission is to unlock the collaborative power of communities by making the decentralized web universally easy to access, use, and build on. 

You’ll get to work on the tools, infrastructure, and apps that scale these platforms to onboard one billion participants and 5 million developers. You’ll be constantly exposed to new concepts, ideas, and frameworks from your peers, and as you work on different projects — challenging you to stay at the top of your game. You’ll join a network of builders that reaches the edge of our ecosystem. Consensys alumni have moved on to become tech entrepreneurs, CEOs, and team leads at tech companies. 

About the Team

We’re looking for a strategic, data informed, and user obsessed Product Marketing Lead to shape the growth and positioning of MetaMask’s Prediction Markets and Trading experiences: two core product areas powering the next phase of decentralized wagering and market speculation.

As a senior member of the team, you’ll define and execute GTM strategy, craft product narratives, and partner closely with Product Management, Business Development, Growth, Brand, and Analytics to ensure every launch is grounded in user insight, competitive differentiation, and measurable impact.

Your work will directly influence MetaMask’s business outcomes: increasing market participation, improving conversion and retention, and strengthening trust in MetaMask as the most seamless and secure place to interact with onchain prediction markets.

What you''ll do: 

Strategy

• Define and execute end to end GTM strategy for Prediction Markets and Trading across global markets > from opportunity sizing and positioning to launch and lifecycle optimization.
• Partner with Product Leads to shape roadmap priorities grounded in user behavior, regulatory context, and competitive trends across sports betting, sports tech, and gambling.
• Serve as a strategic thought partner to Product and Growth, ensuring user needs and market realities guide decision making.
• Influence long term product strategy and monetization models through segmentation, market research, and competitive intelligence across both web3 and traditional betting ecosystems.

GTM & Product Growth

• Lead product and feature launches with narratives tailored to bettors, sports fans, market speculators, and emerging onchain users.
• Drive lifecycle marketing initiatives that increase awareness, activation, and repeat usage across Prediction Markets and Trading funnels.
• Collaborate with Growth and Analytics to identify friction points and opportunities within user journeys, and translate insights into programs that move key metrics (eg conversion, liquidity, market depth, volume).
• Ensure strong testing, measurement, and iteration across all programs.

Brand & Community Integration

• Strengthen MetaMask’s reputation as a trusted, innovative, and user first brand in the onchain prediction markets space.
• Lead or support education, community, and influencer (KOL) programs that build confidence among betting and prediction market audiences entering web3.
• Ensure consistent storytelling across all surfaces, from lifecycle communications to content and brand campaigns.

Would be great if you brought this to the role:

• 6+ years of experience in product marketing, ideally in prediction markets, sports betting, gambling or sports tech..
• Proven success leading complex product launches and lifecycle program with measurable results.
• Strong strategic thinking and ability to simplify complex products into clear narratives that resonate with betting or market oriented users.
• Analytical, experiment minded, and comfortable using data to inform decisions.
• Excellent cross functional communication, influence, and project leadership.
• Genuine curiosity about or experience with web3, DeFi, or onchain user behavior — or enthusiasm to apply prediction market expertise to a crypto environment.

Don't meet all the requirements? Don't sweat it. We’re passionate about building a diverse team of humans and as such, if you think you've got what it takes for our chaotic-but-fun, remote-friendly, start-up environment—apply anyway, detailing your relevant transferable skills in your cover letter. While we have a pretty good idea of what we need, we're ready for you to challenge our thinking on who needs to be in this role.

It is a requirement of employment in this position that applicants will be required to submit to background checks including but not limited to employment, education and criminal record checks. Further details will be provided to applicants that successfully meet the criteria for the position as determined by the company in its sole discretion. By submitting an application for employment, you are acknowledging and consenting to this requirement.