Product Marketing Manager
About Lantern
Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation's largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com.
About You:
- You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins.
- INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
- You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas.
- You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change.
- Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear.
- You thrive in a Team Environment. Collaboration is key in innovation and creating change.
These pillars of LIGHT are a reminder to our team that we are making a difference by providing guidance and support in navigating the often complex and confusing landscape of healthcare. We hope that through this LIGHT, individuals can find their way to the best care, resources, and support they need to get back to life.
If this sounds like you, we would love to connect to speak further about career opportunities at Lantern.
Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process.
Product Marketing Manager
Lantern is in a transformative phase in growth and our market positioning. We’re seeking an experienced Product Marketing Manager to join our dynamic team and play a central role in building our product marketing practice into a strategic hub for the commercial organization. If you’re passionate about healthcare and love working in a fast paced, rapidly scaling, high-growth organization, this is the role for you.
Location: Remote | USA | Travel Required
Responsibilities:
- Develop messaging frameworks and narratives that relay our brand value to specific audiences.
- Create internal and external sales enablement collateral—including buyer personas, objection handling, presentations, one-pagers, customer case studies, and product demos—that increase win rates and reduce deal cycles. Consistently update and evolve materials to ensure accurate messaging and data; maintain strict quality standards for all public facing content.
- Research and analyze market trends, buyer behavior, and competitor positioning, and empower cross-functional teams with relevant insights.
- Influence the product roadmap by surfacing insights from from client, partner, and member feedback, and identifying opportunities for growth and innovation.
- Develop, implement and manage scalable processes, such as reporting, win/loss analysis, and member testimonials, to scale impact and ensure consistent application of best practices.
- Help establish the Product Marketing function at Lantern as a force multiplier for our growth strategy.
Skills and Experience:
- Minimum of 3 years of experience in product marketing
- Minimum of 2 years in the healthcare industry
- Excellent writing skills with the ability to pair impactful language with effective visuals
- Exceptional attention to detail and ability to consistently meet deadlines
- Demonstrated ability to use data to tell compelling, results-driven stories
- Strong listening skills to translate high-level conversations into clear, actionable takeaways
- Proven ability to partner cross-functionally in a highly collaborative way
- Familiarity with established product marketing best practices and ability to replicate past success at Lantern
- Possess a resourceful, "find a way" attitude with a team-player mentality
- Passion for healthcare and a genuine curiosity about business dynamics
- Experience with Figma is a plus
- Experience in start-up environments or fast paced, rapidly scaling organizations is a plus
Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Short & Long Term Disability
- Life Insurance
- 401k with company match
- Paid Time Off
- Paid Parental Leave
Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.