Product Marketing Manager
We are looking for an experienced Product Marketing Manager to join one of our teams.
Reporting into the Head of Product Marketing, you will accelerate the development of product marketing activity for products within the Credit and Verification Services portfolio. You will work closely with our Go-To-Market, product management and market engagement teams to build relevant product marketing assets with customer needs and business requirements.
You will help improve market awareness of our products and grow engagement amongst our main markets to increase sales revenue and prominence of our brand. You will support the positioning and sales enablement of existing products within the portfolio, and new products and key strategic initiatives. We are looking for an experienced marketer who can support this initiative, bring innovative positioning of our products and create engaging and thought provoking content that positions our main capabilities.
Responsibilities:
- Exhibit an understanding of markets and buyers to create and develop relevant propositions
- Create clear communications to support the product management team to explain our value proposition and product development.
- Provide clarity, simplicity and transparency to the positioning and communication of our main products and services to drive customer engagement and revenue growth.
- Collaborate with our teams to develop marketing and sales content, plus go-to-market strategy plans for assigned products/solutions.
- Help develop a range of product marketing programs,, including customer case studies, demo videos, and product training courses.
- Partner with Product, Legal and Compliance teams on value proposition, product positioning and messaging to ensure these are compliant and fit-for-purpose to ensure we meet our regulatory responsibilities.
Qualifications
- Experience in product marketing.
- Experience creating value propositions and presenting to clients and senior stakeholders.
- Experience creating engaging content and marketing materials.
- Excellent story telling skills, bring our products and their value to life
Additional Information
Our benefits package includes:
- Hybrid working -40% office based
- Great compensation package and discretionary bonus plan
- Core benefits include Pension, BUPA healthcare and more
- 25 days annual leave plus bank holidays
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