Product Marketing Manager
We’re looking for a Product Marketing Manager to shape the narrative, launch new products, and grow Tylko’s premium furniture portfolio worldwide - at the intersection of design, technology, and digital experience.
As a Product Marketing Manager at Tylko, you will lead the go-to-market strategy for new product introductions (NPI) and portfolio expansions. You’ll craft compelling product stories that inspire customers, drive business growth, and ensure a consistent, engaging customer journey from discovery to loyalty.
Once you join our Team, you will:
Define product positioning and messaging for new launches and existing portfolio - highlighting personalization, premium design, and seamless customer experience
Plan and execute go-to-market (GTM) strategies for new products (NPI) and portfolio extensions to maximize adoption, engagement, and commercial performance
Take ownership of the entire customer journey for new products - from awareness to conversion and retention - ensuring consistent storytelling across all touchpoints
Collaborate within a cross-functional team - including Design, Product, Tech, and E-commerce - to bring products to life holistically, from concept to market launch
Work closely with designers, engineers, and brand experts to align communication, creative assets, and digital experience
Build a market and competitive intelligence process to track trends in premium furniture, digital experience, and e-commerce
Develop sales enablement tools (decks, product sheets, case studies) that empower internal teams to communicate product value effectively
Create engaging content that supports the full customer lifecycle - driving awareness, onboarding, retention, and upsell
Track performance metrics (adoption rate, revenue contribution, CLTV, wishlist activity) and continuously optimize the GTM and communication strategy
Why Tylko?
Because we celebrate inclusivity and work together to build a culture of happy, healthy employees who are truly heard. We also provide the following benefits for every single member:
One Extra Day Off every month (outside the pool of standard days off)
Comprehensive healthcare
Sports card
Integration events
A discount on Tylko products
And of course, a dog-friendly office!
What we’re looking for:
Proven experience in Product Marketing within D2C or e-commerce, ideally in premium lifestyle, design, or consumer tech
Demonstrated success in launching new products (NPI) and managing portfolio growth
Strong storytelling and positioning skills bridging creativity and commercial goals
Deep understanding of the customer journey and how to optimize it for conversion and retention
Analytical mindset - ability to translate data and insights into actionable strategies
Ability to work effectively in cross-functional teams (product, design, tech)
Fluency in Polish and English (written & spoken)
Working from our Warsaw office 3 days a week
And last but not least, we’re looking for someone who is:
Strategic yet hands-on - can think long-term and execute efficiently
Collaborative, communicative and proactive
Energized by design, technology, and how they shape better living