About Avante
Ask any employee to explain their benefits, and you'll likely get a confused shrug. Ask any HR leader if their benefits investment is working, and you'll get an honest "I don't know." For employees, benefits are confusing and overwhelming. For HR and finance leaders, benefits are the second-largest expense, but they lack the visibility to know what's working and what's wasted.
At Avante, we're changing that. We're the first AI-native benefits platform built to turn benefits complexity into clarity. For employees, Avante acts like a personal guide, making benefits simple to understand and use. For leaders, Avante unifies fragmented data and delivers real-time insights so they can improve programs, control costs, and prove ROI.
We're based in Seattle and work 4 days a week in the office (one day remote), we’re growing quickly, and are looking for our first Product Marketing Manager to own how we position and message this transformation to enterprise buyers.
What You'll Own
Positioning and messagingDevelop and refine product positioning for our dual AI agents (Carly and Ava) across buyer personasWrite messaging frameworks that Sales can use in conversations with CHROs and benefits leadersCreate competitive positioning and battlecards that help us win against DIY solutions, traditional benefits platforms, and chatbot vendors
Sales, CS and partner enablementBuild bottom-of-funnel sales collateral: business case templates, ROI calculators, objection handling guides, demo narratives, one-pagersDevelop case studies and customer proof points that speak to enterprise buyers' concernsCreate pitch decks, leave-behinds, and sales collateral for different stages of the sales processBuild enablement materials for partners (brokers, consultants, implementation partners)Create upsell and expansion messaging for Customer Success team
Product launches and releasesOwn launch plans for new product capabilities, coordinating across Marketing, Sales, and Product teamsWrite release notes, feature announcements, and customer communicationsTrain Sales on new features and how to position them
Market and competitive intelligenceTrack competitive landscape using AI tools for ongoing monitoring and analysisRecommend how we should position against key competitors based on market movementsAnalyze buyer feedback, win/loss data, and sales conversations to refine messagingStay current on benefits industry trends, regulations, and enterprise HR priorities
Customer insights and proof pointsConduct customer interviews and develop case studies that demonstrate ROITranslate product usage data and customer feedback into messaging improvementsBuild customer proof points and references to support sales cycles
What We're Looking For
Experience5-7 years in product marketing, preferably in B2B SaaS selling to enterpriseTrack record of building messaging and sales content that actually helped close dealsExperience working cross-functionally with Sales, Product, and executive leadership
SkillsExceptional writer who can create high volumes of sales collateral, enablement materials, and customer-facing contentStrong AI fluency: you know how to use AI tools to scale research, writing, and content creation without sacrificing qualityAbility to translate complex product capabilities into clear value propositions across different formats (decks, one-pagers, case studies, scripts)Comfortable with enterprise sales cycles and multiple stakeholder decision-makingAbility to work independently and make decisions without constant oversightExperience with competitive analysis and positioning strategyKnowledge of benefits, HR tech, or AI is a plus but not required.
Working styleYou move fast and don't wait for perfect information before taking actionYou leverage AI tools to scale your output and work smarter, not just harderYou're comfortable being the first PMM hire and building processes from scratchYou can switch between strategic thinking and tactical executionYou push back with data and conviction when you disagree
Why Join Avante
We're solving a real problem that affects millions of employees. Benefits are confusing, and we're using AI to actually make them understandable and useful. We've proven the concept with Fortune 2000 customers, and now we're scaling.You'll work directly with our CEO and leadership team, shape our positioning during a critical growth phase, and help build the marketing function from the ground up. If you want ownership, impact, and the chance to define how we go to market, this is the role.
