Product Marketing Manager - Fixed Prize Games
We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy.
While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.
We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…
A bit about the role…
Fixed Prize Games - including Set for Life, Thunderball, and a pipeline of seasonal propositions, play a unique and growing role in The National Lottery portfolio. They provide accessible, emotionally resonant, and behaviourally distinct reasons to engage, whether as part of a weekly routine or a moment of seasonal excitement.
As Product Manager, you’ll lead the operational and commercial delivery of this vertical. You’ll manage the day-to-day performance of core games, shape player engagement strategies, and play a key role in bringing new propositions to life. This role requires strong attention to detail, excellent cross-functional coordination, and a mindset grounded in behavioural understanding.
Success depends on balancing BAU delivery with strategic awareness, ensuring products are governed and delivered with precision, while always being tuned into what players need and how their behaviour evolves. You’ll work closely with Brand, Activation, CRM, Insight, and Digital teams to ensure every campaign, promotion, and proposition reflects the purpose and potential of this diverse vertical.
What you’ll be doing…
Product Ownership & Commercial Delivery
- Own the operational planning and day-to-day delivery of Set for Life and Thunderball.
- Monitor performance across sales, participation, and engagement metrics, flagging risks and opportunities.
- Collaborate with Commercial Finance on forecasting, promotional impact modelling, and performance tracking.
- Propose and implement changes that optimise frequency, appeal, or playability.
Campaign & Promotional Planning
- Partner with the Senior Marketing Manager and Campaign Planner to align campaigns with product goals and mechanics.
- Provide inputs to promotional strategy, ensuring activity is achievable, coherent, and player-relevant
- Lead pre- and post-campaign product reviews, with insight-backed evaluation of impact on performance.
- Identify behavioural nudges and moments to enhance player engagement across the lifecycle.
- Lead the development of weekly trading packs that not only tell the ‘what’, but the ‘why’ and ‘what’s next’.
Product Governance & Integrity
- Maintain all required documentation and approval processes for draws, promotions, and product changes.
- Work with Regulatory, Legal, and Compliance teams to ensure all games meet Positive Play and regulatory requirements.
- Lead product governance processes for any changes, adjustments, or GTM readiness reviews.
Innovation Support & GTM Execution
- Support the development of seasonal or event-led game concepts in partnership with the Innovation team.
- Lead product-side GTM readiness, including scoping, testing input, operational planning, and launch support.
- Assist in business case and license application development for new formats or product extension.
- Ensure smooth BAU transition and future roadmap planning for new games.
Customer Experience & Behavioural Insight
- Use player data, insight, and journey mapping to improve how products are experienced across digital and retail.
- Brief and collaborate with Retail and Digital teams on execution requirements.
- Contribute to player journey enhancements that reduce friction and deepen connection.
- Align product delivery to player segments — from habitual to light or seasonal players.
Key Measures of Success:
- Performance of Set for Life, Thunderball, and seasonal propositions (sales, frequency, ROI).
- Product delivery integrity, including issue-free launches and draw compliance.
- Campaign and promotion impact on product-level KPIs.
- Readiness and execution quality for seasonal innovations.
- Cross-functional delivery and stakeholder satisfaction.
What experience we’re looking for…
- Demonstrable experience product management, category marketing, or commercial planning.
- Strong track record of delivering product lifecycle management in a consumer-facing environment.
- Comfort with regulated environments, governance processes, and stakeholder engagement.
- Experience working with cross-functional teams, especially Marketing, Legal, and Operations.
- Insight-led decision-making, strong comfort with data, behavioural analysis, and scenario planning.
- Background in gaming, FMCG, or entertainment
About us:
We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better.
- Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.
- Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year licence
- Sustainability – Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this
- Inclusion and accessibility – We are making all parts of The National Lottery inclusive – whether you play a game in a store or online.
If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at careers@allwyn.co.uk and we’ll be happy to help.
An inclusive reward offering with wellbeing at the centre…
At Allwyn, we’ve put together a range of inclusive benefits and policies to support our colleagues at every stage of their lives and careers.
Here’s a list of some of the fantastic benefits we offer
- Company bonus scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Complimentary Private Medical
- Life Assurance
- Enhanced Maternity & Paternity leave
- £500 wellness allowance
- Access to nutritional advisor and personal trainers
- Discounted Health Assessments
- Complimentary Financial coaching
Our benefits and policies reflect our commitment to wellbeing and inclusivity and are enhanced with features that benefit our colleagues (and their families). By offering a variety of benefits that support our colleagues, we continue to create a place of work where people feel rewarded and can succeed.
We want to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes
Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications. Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.
Benefits