Product Marketing Manager - Industry
About the team & role:
- This is a high-impact, new role within our Superior GTM & Product Strategy team. You will join a high-growth area of Rubrik’s industry product marketing, focused on tailoring our data security message to specialised sectors like Healthcare, Government, and Sovereign Cloud.
- In this role, you will drive the go-to-market execution and release marketing for a diverse portfolio of industries, ranging from highly regulated public sector entities and sovereign clouds to critical infrastructure and healthcare. You will act as the primary marketing lead for industries in EMEA and APJ, developing messaging and content to effectively communicate Rubrik's value proposition. Additionally, you will be responsible for maintaining industry-specific digital assets and content repositories while supporting the long-term strategic messaging that positions Rubrik as a leader in global data security.
What you'll do:
- Product Positioning & Messaging: Develop impactful product messaging and positioning that communicates Rubrik's value proposition effectively to different industries
- Go-to-Market (GTM) Strategy: Work with the product, sales, and broader marketing teams to create and execute successful GTM plans for new launches and product updates, targeting industry product solutions
- Content Creation: Produce a variety of content, including sales enablement tools, product collateral, customer case studies, webinars, blogs, and whitepapers that highlight our industry solutions
- Market Research: Stay up-to-date on market trends, competitive landscape, and customer pain points specific to industries to inform messaging, product roadmap, and go-to-market initiatives.
- Sales Enablement: Develop training materials, battlecards, and product demonstrations to empower sales teams with the knowledge and tools they need to effectively sell Rubrik's industry solutions
- Customer Engagement: Collaborate with the Sales, Customer Success and Product teams to gather customer insights, use cases, and feedback to refine product messaging and build customer advocacy.
- Cross-Functional Collaboration: Partner closely with Product Management, Sales, Demand Generation, and Customer Success to align marketing strategies with product and business goals.
Experience you’ll need:
- 7+ years of experiencein product marketing, preferably in cybersecurity, cloud, or SaaS environments, with a focus on industry marketing
- Strong understanding of regulated industries, market dynamics, and customer challenges.
- Proven track record in developing compelling product messaging and sales enablement content.
- Exceptional verbal and written communication skills.
- Ability to collaborate effectively with cross-functional teams in a dynamic, fast-paced environment.
- Analytical mindset with the ability to leverage market data and customer insights to inform strategy.
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
Working Hours: 2 PM to 11 PM IST
Join Us in Securing the World's Data
Rubrik (RBRK), the Security and AI Operations Company, leads at the intersection of data protection, cyber resilience, and enterprise AI acceleration. Rubrik Security Cloud delivers complete cyber resilience by securing, monitoring, and recovering data, identities, and workloads across clouds. Rubrik Agent Cloud accelerates trusted AI agent deployments at scale by monitoring and auditing agentic actions, enforcing real-time guardrails, fine-tuning for accuracy and undoing agentic mistakes.
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Inclusion @ Rubrik
At Rubrik, we are dedicated to fostering a culture where people from all backgrounds are valued, feel they belong, and believe they can succeed. Our commitment to inclusion is at the heart of our mission to secure the world’s data.
Our goal is to hire and promote the best talent, regardless of background. We continually review our hiring practices to ensure fairness and strive to create an environment where every employee has equal access to opportunities for growth and excellence. We believe in empowering everyone to bring their authentic selves to work and achieve their fullest potential.
Our inclusion strategy focuses on three core areas of our business and culture:
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Our Company: We are committed to building a merit-based organization that offers equal access to growth and success for all employees globally. Your potential is limitless here.
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Our Culture: We strive to create an inclusive atmosphere where individuals from all backgrounds feel a strong sense of belonging, can thrive, and do their best work. Your contributions help us innovate and break boundaries.
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Our Communities: We are dedicated to expanding our engagement with the communities we operate in, creating opportunities for underrepresented talent and driving greater innovation for our clients. Your impact extends beyond Rubrik, contributing to safer and stronger communities.
Equal Opportunity Employer/Veterans/Disabled
Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at hr@rubrik.com if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.