Program Manager (Digital Marketing)
$90k - $125k USD
The Program Manager is responsible for overseeing client relationships and driving the strategic direction of multi-channel digital marketing programs. This role acts as a client-facing contact, ensuring alignment between business goals and campaign execution. The Program Manager provides leadership across multiple projects, collaborates with stakeholders on campaign development, and ensures the delivery of measurable marketing outcomes.
Key Responsibilities
- Serve as a primary point of contact for clients, managing expectations, relationships, and communications.
- Partner with clients and internal teams to define program objectives, campaign strategies, and success metrics for digital marketing projects, including websites, email campaigns, content creation, and social media.
- Approve project timelines and resources, considering dependencies and team capacity.
- Build thoughtful and comprehensive user journeys, considering potential campaign expansion with supporting marketing assets.
- Translate client goals into actionable project plans and oversee delivery across multiple campaigns.
- Collaborate with creative, digital, and analytics teams to ensure high-quality, results-driven execution.
- Monitor program performance, analyze outcomes, and present insights and recommendations to clients.
- Manage budgets and resources across multiple projects and campaigns.
- Identify opportunities to grow client accounts through new initiatives or expanded services.
- Assist with scoping and planning new business initiatives.
- Serve as an escalation point and quickly identify and determine solutions for project issues or delays.
- Mentor project managers and coordinators supporting program execution.
Success Factors
- Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
- 7+ years of experience in project or account management, with a focus on digital marketing.
- Proven ability to manage client relationships and deliver strategic marketing programs.
- Strong business acumen, with experience in campaign planning, execution, and optimization.
- Ability to understand big-picture outcomes and goals while maintaining high-quality attention to detail.
- Ability to cultivate, manage and grow client relationships.
- Proficiency with digital marketing tools and platforms.
- Proven ability to manage multiple high-priority projects and accounts simultaneously.
- Ability to prioritize tasks and manage workflows across multiple time-zones.
- Excellent communication, presentation, and negotiation skills.
The salary range for this position is $90,000 to $125,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. #LI-Hybrid
About Highwire
Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic communications, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy and sustainability, professional and financial services, and more.
At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values:
- Team Empowerment
- Growth Mindset
- Inclusion Always
- Fierce Distinction
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
Highwire. Above all.
Our people-first culture is reflected in the meaningful benefits, flexibility, and support we offer:
- Competitive salary with merit-based opportunities for growth
- Flexible hybrid work model tailored to your schedule and lifestyle
- Generous vacation policy, including extended summer and winter breaks
- Early log-off on Fridays through our Empower Hours program
- 401(k) plan with employer matching
- Comprehensive medical, dental, and vision coverage, plus FSA options
- Paid parental leave benefits
- Commuter benefits
- Annual Growth Mindset Stipend for books, events, or learning experiences
- Monthly technology reimbursement
- Wellness benefit program for mental and physical health
- Donation matching program
- Mentorship and ongoing professional development opportunities
- Monthly recognition and team celebrations
- Employee referral and new business referral bonuses
- Quarterly Highwire events and team gatherings
- Dog-friendly office environment
- A supportive, inclusive, and collaborative workplace where you can grow and do your best work
Location & Work Environment
Highwire offers both remote and hybrid work options, depending on where you live.
Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with two in-office days per week.
Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..
Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.
Join the Highwire team
If you’re inspired by the opportunity to shape meaningful stories and grow alongside a team that values innovation, accountability, and inclusion, apply below to start the conversation.
Please note: This posting may be used to build our talent pipeline, connect with top professionals in the industry, or extend reach across multiple locations. We welcome all interested candidates to apply and explore opportunities at Highwire!