Programmatic Ad Ops Specialist

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

The Programmatic Ad Ops Specialist is responsible for supporting the execution and performance of programmatic within their book of business, working hand in hand with the lead Strategist on their accounts. The Programmatic Ad Ops Specialist is an attentive learner, eager to problem-solve and hungry to grow their technical, strategic, and analytical skills. They have great communication skills and collaborate well with their lead Strategists. They are known for their reliability and attention to detail, resulting in high quality work delivered on time. They are actively involved in supporting trafficking, reporting, optimizations, and execution of programmatic deliverables. They are self-starters when it comes to their responsibilities and manage their workflow efficiently and effectively.

Key Responsibilities:

Operational Support:

• Strong understanding and ability to execute ad operations, including ad serving, programmatic buying, dynamic creative, & measurement/attribution.
• Comfortable creating campaigns within ad servers and DSPs based on approved plan and specs.
• Provide support to the team in handling department operations, such as pixel creation, Q/A, optimization implementation, A/B test set ups, pacing and reporting setup, billing/invoice tracking + pacing, and deliverable tracking.
• Execute rigorous Quality Assurance (QA) protocols to ensure zero errors that could negatively impact client revenue.
• Maintain precise budget pacing and strict adherence to planned spend across all programmatic accounts.
• Ensure full adoption and 100% completion of the Power Circuit internal delivery framework.
• Manage the monthly upkeep and logistical support of the Testing Roadmap for structured account experimentation.

Strategic Collaboration:

• Work closely with traders and strategists to execute programmatic strategies effectively.
• Assist and collaborate with team to ensure and resolve delivery and implementation of tags, and troubleshooting of any issues.

Campaign Development and Management:

• Assist in the creation and onboarding of new programmatic accounts and campaigns within ad servers and DSPs.

Data Integration:

• Collaborate with the marketing and analytics teams to integrate reporting APIs and ingest daily campaign data.

Performance Monitoring:

• Actively monitor campaign Key Performance Indicators (KPIs) through reporting tools.

Insights and Analysis:

• Regularly deliver campaign insights and analysis to the lead strategist on a weekly basis.
• Supporting strategists with aggregating reporting and data.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Role Requirements:

• 1-3 years of experience in an ad operations role at an ad tech company, agency, or equivalent.
• Strong understanding and hands-on experience using ad tech tools and platforms, including ad servers (CM360), DSPs (Trade Desk, Adelphic, DV360), ad verification tools, and ad trafficking systems.
• Understanding of campaigns across various programmatic channels, including mobile, display, video, OTT, CTV, DOOH, and audio.
• General knowledge in data analysis and the ability to set up reports, interpret campaign performance metrics, optimize campaigns, and recommend data-driven decisions.
• Proficiency in the use of technology and workflow tools like Google Docs, Google Sheets, and the Microsoft Office suite (Word, Excel, PowerPoint, etc.).
• Excellent communication and collaboration skills to work effectively with cross-functional teams, clients, and vendors.
• Strong attention to detail in setting up, monitoring, and managing programmatic campaigns.
• Effective organizational skills to manage multiple campaigns and priorities simultaneously.

Key Performance Indicators (KPIs)

• Client Book Revenue per Employee (including VABO): $35k.
• Client Retention (bi-annual): 90%.
• Range of the number of accounts (6-8).
• Achieve client spend thresholds and meet or exceed industry performance benchmarks by at least 95%.
• 100% completion on client deliverables.

Most Important Things (MITs)

• Ad operations, production, and completion of tasks on time based on deadlines set by the team/client.
• Understanding the client’s business model and desired outcomes in order to align with the strategy of the account.
• Paid Advertising account performance and health of the account.
• Client retention, sentiment, and growth.
• Guarantee that all programmatic deliverables and campaign launches are executed on time according to established deadlines.

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.