Programmatic Media Buyer - CTV/OTT, Video, & Audio
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The role
SoFi is seeking an analytical Programmatic Buyer/Trader to join our fast paced in-house media team. This role is crucial for executing and optimizing complex programmatic campaigns, with a heavy emphasis on the digital video ecosystem (including Connected/Streaming TV and Digital Video). The ideal candidate has a proven track record of managing high volume campaigns across multiple DSPs, ensuring performance goals are met, and translating data into actionable strategies that drive member acquisition and brand growth.
What you’ll do:
Campaign Execution & Management
○ Own the end to end execution of programmatic campaigns across multiple channel types (CTV/OTT, Digital Video, Audio Streaming) ensuring campaigns deliver in full and hit aggressive performance KPIs (e.g., CPA, ROAS, VCR).
○ Own the negotiation, setup, and performance monitoring of sophisticated programmatic deals (PMPs, Preferred Deals, Guaranteed) to secure premium inventory and unique audiences at favorable rates.
○ Serve as the platform expert for our primary DSPs, staying ahead of new features, industry best practices, and troubleshooting complex setup issues.
Data & Audience Strategy
○ Drive strategy around audience application and testing.
○ Gain hands-on experience with first party data ingestion, testing, and implementation within the programmatic ecosystem (e.g., CDP integration, DMP segment activation).
○ Utilize advanced analytics tools (e.g., Tableau, Power BI, Excel) to analyze large datasets, identify performance drivers, and generate strategic, actionable optimization insights.
Ad Operations & Tagging
○ Manage trafficking and ad serving functions, including extensive hands on experience with Campaign Manager 360 (CM360).
○ Expertly handle creative rotation, verification, and site placement management.
○ Own the process of tag building, implementation, and QA for various media vendors and campaign types to ensure accurate tracking and measurement.
Reporting & Strategic Collaboration
○ Partner closely with internal stakeholders (e.g., Media strategy, Analytics, Product) to align trading strategies with broader business objectives and ensure cohesive execution.
○ Proactively monitor campaign pacing, deliverability, and performance, implementing adjustments in real time to maximize efficiency and scale.
○ Advance our internal measurement frameworks leading impact driven by campaigns to establish marketing KPIs and forecast long-term growth
○ Build reports and own communication with key internal stakeholders to keep the business apprised of marketing performance
○ Contribute platform and product feedback to internal MDS/strategy teams to drive continuous improvement in our trading capabilities and proprietary tools.
What you’ll need:
Core Competencies
- Experience: Possess 4+ years of hands-on programmatic trading experience, preferably gained within an agency or in-house team environment.
- Track Record: Demonstrate a proven track record in constructing and executing successful programmatic video campaigns that achieve defined client Key Performance Indicators (KPIs).
- DSP Proficiency: Exhibit deep working knowledge and demonstrable experience leveraging multiple Demand-Side Platforms (DSPs) (e.g., Yahoo, Amazon, DV360, The Trade Desk).
- Ad Serving Expertise: Possess strong working knowledge of ad serving platforms, specifically Campaign Manager 360 (CM360), including competence in tag generation, trafficking, and reporting.
Technical Skills
- Data Analysis: Maintain advanced proficiency in Excel/Google Sheets for data analysis and campaign reporting (experience with Tableau and Amplitude is advantageous).
- Analytical Acumen: Possess strong analytical and quantitative skills, including the ability to synthesize large data sets to derive actionable campaign insights.
- Ad Operations Knowledge: Demonstrate a solid understanding of ad operations processes, encompassing tag building, implementation, troubleshooting, and media verification vendor management.
Non-technical Skills
- Organizational and Project Management: Exhibit strong organizational and project management capabilities, with the capacity to independently manage projects from inception to completion within a fast-paced environment.
- Problem-Solving: Adopt a solutions-based mindset, demonstrating the ability to diagnose and resolve complex issues related to campaign setup or performance.
- Communication: Function as an effective communicator with a proven ability to present key learnings and insights to non-technical stakeholders.
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.