Regional HRBP - Offline Merchants

Job Objective We are looking for a strategic HR Business Partner for our Merchant Business. The role holder will develop and execute the HR strategy in close partnership with the regional leadership team while driving national-level interventions.

Role & Team The role is based in our Regional HQ at Noida and will anchor the HR agenda for 2 key regions within the merchant business. You will lead a team of 4 HR professionals. This role provides a unique "dual-hat" opportunity:

• Scale & Scope: You will manage a massive span of 2,500–3,000 employees, partnering directly with a leadership cohort of 400+ Managers and above (including Senior Managers and Associate Directors).
• National Charter: In addition to regional responsibilities, the role holder will own an All-India Charter for the entire Sales Business. You will act as a subject matter expert and implementation lead for national projects in areas such as Talent Management, Performance Architecture, Capability Building, Governance, or HR Operations.
• Environment: This role offers an excellent opportunity to experience the best of both worlds: the scale of traditional retail/FMCG and the agility of startup ways of working.

Reporting: The role reports into the National HRBP Lead for Mass Sales 

Career Progression & Opportunities At PhonePe, we view this role as a leadership incubator. We offer a dynamic, non-linear career path within our mature institutional framework. Succession opportunities include:

• Vertical Growth: Progression to HRBP Lead and higher strategic roles.
• Business Ecosystem Mobility: Transition into HRBP roles for other high-growth business lines such as E-Commerce (Pincode), Share.Market, Indus Appstore, or the Consumer Business.
• Functional & Technical Mobility: Opportunities to move into Corporate HRBP, Tech & Product HRBP roles, or specialized Central CoEs such as HR Tech, Total Rewards, Talent Management, or People Experience.

Responsibilities

Business Partnering & Strategy

• Strategic Alignment: Partner with Regional Heads to deliver on business targets (revenue, growth, expansion) by providing tailored HR solutions.
• Efficiency: Proactively identify opportunities for increased organizational efficiency and effectiveness.
• Stakeholder Management: Maintain strong individual connections and regular touchpoints with stakeholders from the assigned business groups.
• Market Connect: Conduct regular visits to sales offices in the regions, attend sales review meetings, and participate in market visits to keep a pulse on ground realities.
• Attrition Management: Proactively track attrition through data analysis and take corrective actions as necessary.
• Policy & Grievance: Own and interpret HR policy for the organization; resolve employee issues and queries quickly and effectively within decided timelines.

Partner in Building AOP (Annual Operating Plan)

• Partner with business leaders and finance to plan the People AOP based on planned business growth.
• Identify workforce requirements based on Go-To-Market strategy and anticipated productivity.
• Ensure the People AOP is translated to the larger team and manage adherence to manning and cost budgets.

Talent Management & National Charter Execution

• Performance Management: Oversee the PM process including goal setting, check-ins, and final evaluation.
• Succession Planning: Enable the talent process by conducting holistic reviews of talent to create a strong succession bench.
• Performance Coaching: Facilitate discussions regarding low performers, ensure the creation of Performance Improvement Plans (PIP), and track achievement.
• Assessment Centers: Design and conduct assessment centers for critical role transitions.
• Engagement: Drive organization connect surveys; analyze results, identify concern areas, and consult with business heads to draft mitigation plans.
• National Projects: Drive the assigned All-India charter (e.g., Capability or HR Ops) to ensure standardization and excellence across all zones.

Capabilities & Requirements

• Education: MBA in HR.
• Experience: 6–9 years of experience in HR Business Partnering, with 4+ years specifically partnering with Sales/Distributed teams.
• Agility: Exposure to a start-up or high-growth environment is an added advantage.
• Business Acumen: Strong understanding of the retail/offline Go-To-Market dynamics.
• Key Traits: Spikes in problem-solving, influencing/building consensus, and high ownership.