Regional Marketing Manager, East Coast
About GenScript
GenScript Biotech Corporation (Stock Code: 1548.HK) is a global biotechnology group. Founded in 2002, GenScript has an established global presence across North America, Europe, the Greater China, and Asia Pacific. GenScript's businesses encompass four major categories based on its leading gene synthesis technology, including operation as a Life Science CRO, enzyme and synthetic biology products, biologics development and manufacturing, and cell therapy.
GenScript is committed to striving towards its vision of being the most reliable biotech company in the world to make humans and nature healthier through biotechnology.
Job Scope:
ProBio is seeking a Regional Marketing Manager, East Coast to accelerate our sales pipeline and strengthen market presence across the US and Europe. This role will be part of a small, high-impact team regional marketing team that works closely with sales and global event and content marketing partners to activate strategic priorities through regional execution. The ideal candidate has strong demand generation, sales support experience and drives flawless regional execution aligned with brand. They thrive in customer-facing environments and excel at sales collaboration.
Responsibilities:
- Develop and execute comprehensive a regional marketing plan aligned with global campaigns, product launches, and strategic sales priorities
- Drive demand generation through regional programs such as third-party trade shows, seminars, webinars, ABM and owned events
- Build and execute an Account-Based Marketing (ABM) program for strategic accounts and segments, in close partnership with sales
- Serve as a trusted partner to regional sales, aligning on go-to-market priorities and pipeline goals
- Own regional marketing pipeline targets and ensure alignment with business objectives
- Source and leverage critical metrics to advise and monitor field marketing performance and optimize strategies to maximize ROI
Qualifications:
- Bachelor’s degree in Life Sciences, Biotechnology, or a related discipline
- Proven track record of driving measurable pipeline growth, either in partnership with sales or through direct experience in commercial roles, in life science related disciplines
- Experience working in a global organization with regional responsibility
- Expertise in at least one of the following: field marketing, ABM, event strategy and third-party networking
- Data-driven mindset with the ability to translate marketing performance into demand generation and sales outcomes
- Excellent communication, influence, and stakeholder management skills
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GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
GenScript USA Inc./ProBio Inc. maintains a drug-free workplace.
Please note: Genscript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/Probio does not request personal information from candidates through individual email or any other platform.