Retail Media Account Senior Manager and Mexico Site Lead

Pacvue establishing a local presence in LATAM, building out a new hub in Mexico City, where we plan to open an office soon. Roles will begin fully remote and transition to a hybrid schedule of three days per week in-office once the space is established. We’re seeking Mexico City–based candidates who are excited to help launch and scale this new location.

About Us:

Pacvue is the leading software suite for eCommerce advertising, sales, and intelligence. We help some of the world’s largest brands grow their business on Amazon, Walmart, Instacart, and other marketplaces and work with sellers and agencies of all sizes to help them compete in the constantly changing world of online retail. Our mission is to empower teams to win in the future of eCommerce, and we do it by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day.

Why work at Pacvue?

• Be on the cutting edge - Pacvue is transforming the way brands and sellers win online. Our product uses machine learning, artificial intelligence, and data to make intelligent decisions and recommendations.
• Have fun – we have an energetic and passionate team with a joint mission to win and help our brands and sellers succeed.
• Learn – from the best!  Our team is full of talented people who want to help you learn, grow – providing you with mentorship, the industry’s best practices and thought leadership.
• Grow fast – the eCommerce industry has grown fast in the past 2-3 years. Pacvue has grown even faster than most high-tech companies in the market.

About the role:

Pacvue is expanding its Growth & Experience organization into Mexico City, and we are seeking a self-starter with strong leadership capabilities, market expertise, and a proven ability to build customer relationships, dive deep into data, and execute at both strategic and tactical levels. This role is critical in launching and scaling the Growth & Experience team in Mexico, including shaping the culture, establishing operational processes, and guiding the early development of a high-performing local presence. Over time, this position will also support the stand-up and oversight of a physical office as the team grows.

The ideal candidate combines exceptional analytical skills with creative problem-solving, excellent English communication skills, and deep experience operating in the Mexican market. They bring a track record of building and mentoring teams, establishing new workflows, and driving strong outcomes in fast-paced environments. A passion for retail media, innovation, and a “learn and be curious” mindset is essential.

This role requires both strategic thinking and hands-on execution—particularly during the early stages of establishing the Mexico-based Growth & Experience team. You will develop growth strategies, deliver actionable insights, coach a small team, and achieve measurable results for enterprise brands and agencies across platforms like Amazon, Walmart, Target, and Instacart, ensuring the Mexico team becomes a high-impact extension of Pacvue’s global organization.

Responsibilities:

Retail Media Account Senior Manager:

• Fully own client relationships by providing best in class account management, building solid rapport, demonstrating transparency, and delivering results against joint business objectives
• Manage a small team of Sr. Account Managers and Account Managers to deliver to clients’ business objectives
• Drive client test & learn calendar and ensure you are always bringing new ideas to the client
• Contribute to the Pacvue product by providing input and recommendations on new features and functionality
• Showcase the power of Pacvue’s technology by delivering on client objectives and contributing to industry training & education programs
• Act as a leader on the Pacvue Growth & Experience team through knowledge sharing with the broader Pacvue team
• Develop strategic growth plans, gain client alignment, and fully execute against the aligned upon approach
• Measure efficacy of the strategy through regular reporting against core marketing KPIs and ad-hoc audits to identify areas for refinement
• Leverage retail media activities and other retail readiness recommendations to drive increased traffic and conversion and organic search ranking improvement
• Highlight incremental sales opportunities to clients through participation in Retailer programs, additional promotional opportunities, and recommendations to improve operational KPIs
• Develop annual budget recommendations and properly allocate across campaigns to align with high level business objectives
• Develop an annual marketing calendar incorporating key drive periods including relevant macro and micro seasons, new product launches, and client media calendars
• Leverage Pacvue technology to manage budget pacing, communicate with client on trends and pacing, and deliver results within client budget thresholds
• Prepare weekly and monthly advertising reports, analyze category trends, measure advertising and total sales, identify account trends, and perform competitive benchmarking across the client’s product portfolio
• Responsible for reporting, analysis and communication with Pacvue management teams
• Maximize share, revenue, and profitability for clients while integrating client’s internal objectives such as driving innovation or key items or product lines
• Create strategic retail media plans for new product launches, including recommendations for retail readiness across core KPIs

Additional responsibilities as Site Lead for the Mexico GX Team

• Lead the launch and operational setup of Pacvue’s new Growth & Experience presence in Mexico, including establishing foundational workflows and supporting future operations for the Growth & Experience team in Mexico City.
• Recruit, develop, and mentor local GX team members, building a high-performing group aligned with Pacvue’s global standards.
• Serve as the senior point of leadership for the Growth & Experience team in Mexico, ensuring strong communication and alignment with global GX stakeholders.
• Foster a culture of accountability, transparency, collaboration, and continuous improvement within the Mexico GX team.
• Ensure smooth integration of Mexico-based workstreams into Pacvue’s global Growth & Experience processes and operating models.
• Provide ongoing insight into the Mexican market, talent dynamics, and operational considerations to guide team and organizational decision-making.
• Establish site-level processes that enable speed, quality, consistency, and scalability as the GX team expands.
• Represent Pacvue locally with professionalism and cultural fluency, serving as an ambassador for the Growth & Experience organization
• Drive Pacvue’s expansion efforts across the broader LATAM retail media ecosystem, including strategy and activation for platforms such as Mercado Libre.
• Build and deliver strategic pitches to global clients seeking to expand into LATAM markets or activate on platforms such as Mercado Libre, providing regional insights and go-to-market recommendations.

Skills & Qualifications:

Client Leadership & Relationship Management

• Fully own client relationships by building trust, demonstrating transparency, and delivering results aligned with joint business objectives.
• Act as a strategic partner to enterprise brands and agencies, crafting innovative retail media plans that drive traffic, conversions, and organic search ranking improvement.
• Drive client test-and-learn agendas, consistently bringing new ideas, insights, and recommendations.

People Management & Team Development

• Manage, mentor, and develop a small team of Sr. Account Managers and Account Managers.
• Provide coaching, performance guidance, workflow alignment, and strategic oversight to ensure team members deliver on client objectives.
• Foster a collaborative, high-performing team culture rooted in knowledge sharing, curiosity, and results-oriented thinking.
• Act as a leader within the Growth & Experience organization by sharing best practices and supporting team education initiatives.

Strategy Development & Execution

• Create and execute paid search and display strategies across Amazon, Walmart, Target, Instacart, and other retail media platforms.
• Develop comprehensive growth plans, guide clients to alignment, and fully execute against the agreed-upon approach.
• Leverage retail readiness recommendations—including operational improvements—to maximize sales opportunities and elevate KPI performance.

Budgeting, Planning & Forecasting

• Develop annual budget recommendations; allocate resources across campaigns to support business objectives.
• Build annual marketing calendars incorporating macro/micro seasonal trends, new product launches, retailer media calendars, and promotional programs.
• Manage budget pacing using Pacvue technology, communicating trends, forecasts, and pacing updates to clients.
• Performance Analysis & Insights
• Prepare weekly, monthly, and ad hoc performance reports, analyzing category trends, marketing KPIs, total sales performance, and competitive benchmarks.
• Utilize advanced tools such as Amazon Marketing Cloud (AMC) and third-party measurement platforms to evaluate performance and generate deeper insights.
• Conduct strategic audits to identify opportunities for refinement, optimization, and growth.
• Provide actionable, data-driven recommendations that align with broader client and business goals.

Thought Leadership & Cross-Functional Collaboration

• Provide input into Pacvue’s product roadmap, contributing insights on platform enhancements and new features.
• Support industry training and education programs by showcasing Pacvue’s technology and sharing best practices.
• Collaborate effectively with cross-functional teams, clients, and internal stakeholders to ensure process alignment and world-class execution.
• Proven experience leading operations or teams within the Mexican market
• Ability to build and scale new functions, including establishing processes and supporting office setup
• Strong English fluency to coordinate effectively with Pacvue’s global leadership and cross-functional teams
• Demonstrated success in hiring, developing, and retaining high-performing talent
• Ability to create a strong team culture rooted in accountability, transparency, and continuous improvement
• Experience navigating cultural, regulatory, and operational nuances specific to Mexico
• Strong organizational and operational excellence mindset, with a focus on scalable workflows
• Comfortable serving as the senior on-the-ground leader for Pacvue Growth and Experience team, representing Pacvue locally and ensuring alignment with global strategy

Benefits

• Private Medical Insurance
• Grocery Coupons
• Telework
• Christmas Bonus (15 Days)