Retention Manager - Beauty Business Unit
About Trafilea
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.
With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
Why Trafilea
We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
🚀 We build and scale our own brands.
🦾 We invest in AI and automation like few others in eCom.
📈 We test fast, grow fast, and help you do the same.
🤝 Be part of a dynamic, diverse, and talented global team.
🌍 100% Remote, USD competitive salary, paid time off, and more.
Key Responsibilities
You’ll own the strategy to maximize customer lifetime value (LTV), reduce churn, and scale retention through AI-driven personalization, segmentation, and omnichannel experiences across Email, SMS, Push, and emerging channels.
This is an opportunity to shape how millions experience our beauty brands — through meaningful, personalized engagement that drives both emotional and financial loyalty.
Lead retention channels (Email, SMS, Direct Mail) for our beauty brands across the U.S. market.
Build multi-channel strategies that reach customers on their preferred platforms — minimizing fatigue and maximizing engagement.
Own and optimize the communication calendar, ensuring flawless creative execution with design, copy, and growth teams.
Manage customer lifecycle journeys — from welcome and post-purchase to winback and loyalty programs.
Analyze key retention metrics including LTV, churn, activation rate, AOV, repurchase rate, and subscription adoption.
Translate insights into actionable strategies to enhance loyalty, upsell opportunities, and subscription renewals.
Partner with Data Science, Creative, and Growth teams to test, learn, and iterate based on performance.
Deliver clear reporting and weekly insights to senior leadership, highlighting key wins, blockers, and next steps.
Continuously benchmark competitors to identify new retention opportunities in the beauty space.
Lead and inspire a cross-functional team of marketers, analysts, and campaign specialists.