Retention Manager for Apparel Subscriptions
About Trafilea
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.
With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
Why Trafilea
We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
🚀 We build and scale our own brands.
🦾 We invest in AI and automation like few others in eCom.
📈 We test fast, grow fast, and help you do the same.
🤝 Be part of a dynamic, diverse, and talented global team.
🌍 100% Remote, USD competitive salary, paid time off, and more.
Key Responsibilities
The mission of the Retention Sr. Manager (Apparel) is to design and lead an end-to-end retention strategy that transforms one-time buyers into loyal, long-term customers. You will own the customer journey across Email, SMS, Push, and Loyalty programs, driving engagement, repeat purchase, and profitability for Shapermint and Truekind’s 12M+ customer base. Acting as both strategist and executor, you will set quarterly roadmaps, lead testing and optimization, and leverage data-driven insights to grow LTV while reducing churn.
Direct Channel Leadership: Own and scale Retention channels (Email, SMS, Push, WhatsApp) for Apparel brands.
Lifecycle Journeys: Lead strategies from onboarding and transactional flows to winback and loyalty campaigns.
Multi-Channel Strategy: Maximize impact by aligning messaging, segmentation, and frequency to reduce fatigue and unsubscribes.
Cross-Functional Collaboration: Partner with Growth, Creative, Data, and IT squads to execute campaigns and automated flows.
Market & Competitive Insights: Benchmark top competitors weekly to inform creative calendars and strategy.
OKRs & Roadmaps: Define quarterly objectives and initiatives balancing innovation with flawless execution.
Reporting & KPIs: Monitor and present metrics such as repurchase rate, conversion, and LTV/CAC, highlighting risks, blockers, and opportunities.
Execution Excellence: Ensure campaigns and projects are delivered on time, at scale, and with clear visibility for stakeholders.
Culture of Testing: Foster a test-and-learn environment to unlock new growth opportunities.