Revenue Marketing Manager -APAC

General Description: 

The Revenue Marketing Manager leads the development and execution of go-to-market strategies across the Higher Education sector in Asia. This role delivers integrated, omnichannel marketing programs - including digital demand generation, ABM, events, PR, content, and channel-led initiatives - to drive awareness, pipeline, and revenue. 

Operating in a fast-evolving education landscape shaped by skills gaps, employability outcomes, micro-credentials, and AI-enabled learning, this role designs programs that resonate with institutions under pressure to modernize learning and better align education with workforce needs.  

Reporting to the Manager, Revenue Marketing, EMEA & APAC, the Revenue Marketing Manager is laser-focused on pipeline creation and measurable revenue impact. With 3–5 years of experience in B2B or education marketing, you bring a deeply data-driven mindset and a passion for testing, learning, and continuous optimisation.  

 As the owner of the Higher Education marketing strategy for Singapore, Hong Kong and the Philippines, you drive a highly collaborative, cross-functional approach - working closely with Sales, BDRs, Product Marketing, and channel partners to execute programs that influence buying committees and generate and accelerate deals.  

 As a data-driven and creative marketer, you challenge the status quo, introduce innovative approaches, and design standout ABM and demand programs rooted in insight rather than assumption. With strong EQ and communication skills, you align diverse stakeholders around shared goals, performance metrics, and outcomes 

Major Responsibilities: 

Project & Program Ownership  

• Own and execute integrated marketing plans that drive pipeline growth.  
• Curate cohesive, multi-channel demand generation programs with clear articulation of objectives, KPIs, timelines, and outcomes.  
• Act as the single source of truth for program performance, insights, and learnings.  
• Proactively identify blockers and solve execution challenges in complex, multi-stakeholder environments.  
• Communicate progress, risks, results, and insights to regional and global stakeholders.  

Regional & Market-Specific Campaign Planning  

• Develop campaigns aligned to the Philippine education context 
• Partner with functional marketing teams (content, performance, events, product marketing, creative) to localise global initiatives for maximum regional impact.  
• Position D2L as a trusted partner   
• Track, analyse, and optimise campaign performance using quantitative and qualitative insights.  
• Represent D2L at Higher Education events, forums, and industry discussions.  
• Travel locally and regionally as required (approx. 20–30%).  

Account-Based Marketing (ABM)  

• Lead ABM strategy and execution for priority Higher Education institutions in partnership with Sales and BDR teams.  
• Use intent data platforms (e.g. 6sense or similar) to identify, prioritise, and engage high-value accounts.  
• Design personalised, multi-stakeholder journeys addressing institutional, academic, and workforce decision-makers.  
• Define success metrics and report on ABM performance, continuously refining targeting, messaging, and tactics.  

Channel & Partner Marketing (Core Focus)  

• Work closely with channel partners, resellers, and education ecosystem partners to design and execute joint go-to-market programs.  
• Enable partners with messaging, campaign frameworks, and marketing assets aligned to market needs.  
• Co-create localised campaigns, events, and thought leadership initiatives with partners to extend reach and accelerate pipeline.  
• Ensure partner-led activities align with D2L’s brand, pipeline, and revenue objectives.  
• Act as a strategic marketing advisor to partners, helping elevate their capability to position D2L effectively

Competencies: 

• 3–5 years of B2B revenue marketing experience; SaaS experience preferred.  
• Bachelor’s Degree or equivalent in Marketing, Communications, or related field.  
• Strong understanding of the Higher Education or EdTech landscape in Southeast Asia or comparable emerging markets preferred.  
• Proven ability to design, execute, and optimise data-driven demand and ABM programs.  
• Demonstrated experience working with channel or partner-led marketing models.  
• Strong analytical skills with the ability to turn data into insight and action.  
• Creative, experimental mindset with the confidence to challenge conventional approaches.  
• Exceptional collaboration, communication, and stakeholder-management skills.  
• High EQ and cultural awareness when working across institutions, partners, and regions.  
• Experience with Salesforce, 6sense, or similar tools preferred but not required.  
• Comfortable working across time zones and occasional non-traditional hours.