Revenue Marketing Strategist
$70k - $80k USD
D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.
New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.
D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.
D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.
Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.
General Description:
The role of the Revenue Marketing Strategist involves driving essential business outcomes for critical programs within the organization for our Employee Training business. They will work on complex projects and collaborate with cross-functional teams to bring their programs and campaigns to life. They act as a champion for their programs, fostering strong alignment and relationships to achieve unified success.
Major Responsibilities:
- Campaign & Event Planning: Support in the development of purposeful, well-thought-out campaigns that support account-based marketing and selling efforts to drive pipeline and brand awareness. Partner with functional areas to plan and execute on strategy and tactical plans.
- Project Management: Coordinating and managing project expectations and execution. Communicate on-going progress, issues, risks, and overall performance to all stakeholders. Risk and Change Management planning, mitigation, and controls.
- Budget Management: Responsible for managing the budget allocated for vertical programs and campaigns, ensuring efficient and effective use of resources.
- Sales Enablement: Provide sales teams with the necessary tools and resources to effectively support success of campaigns and programs.
- Track and report: Monitor and optimize tactical performance at every stage of the journey to ensure content/messaging is resonating. Identify how we can improve and bring your expertise to the table: How can we make it even better?
- Travel as required (less than 10%)
Competencies:
- Vertical Knowledge: In-depth understanding of target market, personas, nuances, competitive landscape, industry trends, and partnerships.
- Organizational Skills: Ability to efficiently manage multiple tasks, deadlines, and resources to achieve goals.
- Communication: Excellent written and verbal communication skills to convey ideas, strategies, and results to team members, stakeholders, and leaders.
- Relationship Building: Capacity to develop and nurture strong relationships with team members, cross-functional partners, and external stakeholders to foster collaboration and support.
- Strategic Thinking: Proficiency in supporting, developing and executing strategic marketing plans, including Go-To-Market strategies, to drive business outcomes.
- Project Management: Experience in managing complex projects from initiation to completion, coordinating resources, timelines, and deliverables.
- Problem Solving: Ability to identify challenges, analyze data, and devise innovative solutions to achieve program success.
- Results-Driven: Strong focus on achieving measurable results and utilizing data-driven insights to make informed decisions.
- Innovation: Willingness to introduce and adopt new ideas, processes, and technologies to improve marketing performance.
- Leadership: Capacity to inspire and motivate cross-functional team members, providing clear direction, support, and encouragement.
- Analytical Thinking: Skill in interpreting data and metrics, drawing meaningful conclusions, and making data-backed decisions.
- Flexibility:Adaptability to navigate through dynamic and changing environments, adjusting strategies as needed.
- Creativity: Thinking outside the box to develop unique marketing approaches and solutions.
- Cross-Functional Knowledge:Understanding of various marketing functions (e.g., performance marketing, digital marketing, PR, events) and how they integrate to achieve overall marketing goals.
- Reporting and Metrics: Ability to create comprehensive reports and communicate key learnings and results to relevant stakeholders.
Skills
- Sales Enablement Tools: Knowledge of tools used for providing sales teams with resources and content to support selling efforts.
- Data Analysis Tools: Competency in using data analysis tools to derive insights from customer data and performance metrics.
- Marketing Automation Platforms: Familiarity with marketing automation platforms to execute and manage marketing campaigns.
- Collaboration Tools: Proficiency in using collaboration and project management tools for efficient teamwork.
- Presentation Software: Skill in using presentation software to create compelling product presentations and materials.
- Communication Skills: Excellent communication skills to effectively convey ideas, collaborate with cross-functional teams, and present marketing plans and results.
- Data Analysis Skills: Strong analytical skills to interpret marketing data, derive insights, and make data-driven decisions.
- Customer Relationship Management (CRM): Familiarity with CRM platforms for customer data management and tracking.
- Strategic Thinking: Ability to think strategically and develop marketing strategies aligned with overall business objectives
- Time Management: Effective time management skills to handle multiple projects and meet deadlines.
- Adaptability: Being adaptable to changing market dynamics and adjusting marketing strategies accordingly.
- Negotiation Skills: Ability to negotiate effectively with internal and external partners to ensure program success and alignment.
Qualifications/Experience:
- A bachelor's degree in marketing, business administration, communications, or a related field is typically required.
- 5-7 years of previous experience in demand generation marketing or a related marketing role is highly desirable.
- A strong foundation in marketing principles, project management, and branding are essential for success in this role.
- Having a good understanding of the D2L products, corporate learning, and education markets is a strong asset.
- Demonstrated project management experience in successfully managing marketing projects and campaigns from planning to execution.
- Strong written and verbal communication skills are important for crafting persuasive product content, creating presentations, and engaging with various stakeholders.
- Proficiency in delivering presentations to internal teams, clients, and prospects.
- Previous involvement in planning and executing marketing campaigns to promote products and generate leads.
The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.
Base Salary Range
$70,000—$80,000 CAD
Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!
Why we're awesome:
At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L:
- Impactful work transforming the way the world learns
- Flexible work arrangements
- Learning and Growth opportunities
- Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
- 2 Paid Days off for SkillsWave-related activities like exams or final assignments
- Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
- Retirement planning
- 2 Paid Volunteer Days
- Competitive Benefits Package
- Home Internet Reimbursements
- Employee Referral Program
- Wellness Reimbursement
- Employee Recognition
- Social Events
- Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.