Senior Account Executive, Public Relations (AdTech / MarTech)
Senior Account Executives at Highwire are more than media pros—they are tactical leaders, trusted client partners, and collaborative mentors who drive real results. On our AdTech and MarTech teams, they work with some of the most innovative companies shaping digital marketing, advertising technology, marketing platforms, and related sectors.
They are skilled communicators, self-starters, and relationship-builders who take the lead in fast-moving, high-growth environments, helping clients achieve impact and visibility in complex markets.
Key Responsibilities
Client Service & Program Management
- Lead tactical execution of key PR program elements including media relations, analyst relations, awards, speaking, and content.
- Manage projects from concept through completion, ensuring alignment with strategic goals, timelines, and budgets.
- Lead regular client communications, including owning and facilitating weekly PR calls and check-ins.
- Serve as a reliable, go-to resource for clients, offering strategic counsel—even under high-pressure or reactive circumstances.
- Develop and present quarterly campaigns and PR plans, incorporating creative themes, industry trends, and thought leadership.
- Track competitor activity and identify timely opportunities for client commentary and positioning.
- Participate in media training sessions, developing key messages and handling all session follow-up.
- Develop budget recommendations and team priority allocations to support client needs.
Media & Influencer Relations
- Own and lead media relations efforts, with strong existing relationships across at least 10 key business, tech, and industry publications relevant to AdTech, and MarTech.
- Consistently develop and deliver proactive, creative pitches that generate coverage and drive results for clients and the agency.
- Identify emerging media opportunities and trends, sharing insights across teams to inform strategy and spark new ideas.
- Utilize social and digital channels strategically to amplify earned media and engage with influencer communities.
- Support and participate in social media influencer campaigns, integrating content and coverage amplification strategies.
- Measure and report on the ROI of communications activities, using analytics to optimize future efforts.
- Provide coaching to junior team members to strengthen media relationships and elevate pitching skills.
Writing & Content Development
- Plan and create strategic content as part of both campaigns and broader PR programs.
- Write and edit a wide range of high-impact materials, including:
- Press releases, pitches, and Q&As
- Award submissions and speaking abstracts
- Contributed articles, blog posts, and executive bios
- Fact sheets, backgrounders, briefing books, and internal client correspondence
- Deliver clear, timely, and articulate communication with clients and internal teams.
- Produce creative, consistent, and media-ready pitches that drive placements.
Insights, Analytics & Integration
- Leverage analytics tools to measure results and refine strategies.
- Present performance updates and campaign insights clearly and confidently to clients.
- Collaborate across departments and specialty teams to ensure seamless service integration.
- Help evaluate and implement AI tools into workflows to increase efficiency, speed, and creativity.
Mentorship & Collaboration
- Mentor junior team members through coaching, feedback, and day-to-day support.
- Foster a collaborative team environment that encourages open communication, shared learning, and creative thinking.
- Model a respectful, proactive, and professional attitude across all teams, clients, and agency partners.
- Support strong team dynamics by managing up and down effectively.
Agency Engagement & Operations
- Participate in new business efforts, from research to presentation.
- Contribute to Highwire’s thought leadership by writing blog posts and engaging with our social channels.
- Attend and encourage participation in networking events and industry panels.
- Help identify opportunities for operational or cultural improvements and share ideas with leadership.
Professional Growth & Self-Development
- Set and track quarterly goals with your manager, taking ownership of your professional growth.
- Prioritize responsibilities based on impact, client goals, and internal workflow.
- Drive projects forward independently, without requiring frequent check-ins or reminders.
- Identify opportunities for improvement—whether skills, tools, or processes—and propose actionable solutions.
- Consistently meet deadlines or communicate proactively when changes arise.
- Engage in industry networking and development opportunities regularly.
Success Factors
- 3–5 years of PR/communications experience in an agency setting (required)
- Background in AdTech, or MarTech, including marketing technology, ad platforms, or digital marketing solutions
- Demonstrated success in developing media relationships and securing impactful placements
- Strong writing and editing skills across a variety of formats and audiences
- Experience managing multiple priorities and leading day-to-day client work
- Comfort with data, analytics, and ROI reporting
- A growth mindset, collaborative spirit, and desire to lead within a team environment #LI-Remote
About Highwire
Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic communications, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy and sustainability, professional and financial services, and more.
At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values:
- Team Empowerment
- Growth Mindset
- Inclusion Always
- Fierce Distinction
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
Highwire. Above all.
Our people-first culture is reflected in the meaningful benefits, flexibility, and support we offer:
- Competitive salary with merit-based opportunities for growth
- Flexible hybrid work model tailored to your schedule and lifestyle
- Generous vacation policy, including extended summer and winter breaks
- Early log-off on Fridays through our Empower Hours program
- 401(k) plan with employer matching
- Comprehensive medical, dental, and vision coverage, plus FSA options
- Paid parental leave benefits
- Commuter benefits
- Annual Growth Mindset Stipend for books, events, or learning experiences
- Monthly technology reimbursement
- Wellness benefit program for mental and physical health
- Donation matching program
- Mentorship and ongoing professional development opportunities
- Monthly recognition and team celebrations
- Employee referral and new business referral bonuses
- Quarterly Highwire events and team gatherings
- Dog-friendly office environment
- A supportive, inclusive, and collaborative workplace where you can grow and do your best work
Location & Work Environment
Highwire offers both remote and hybrid work options, depending on where you live.
Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with two in-office days per week.
Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..
Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.
Join the Highwire team
If you’re inspired by the opportunity to shape meaningful stories and grow alongside a team that values innovation, accountability, and inclusion, apply below to start the conversation.
Please note: This posting may be used to build our talent pipeline, connect with top professionals in the industry, or extend reach across multiple locations. We welcome all interested candidates to apply and explore opportunities at Highwire!