Senior Account Manager, Client Experience (Marketing)
Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
***Proficiency in spoken and written English at an advanced level is required for this role.
Disclaimer:We're currently on the lookout for potential candidates to join our talent pool via this job listing. Your qualifications will be assessed for both present positions and future opportunities. Should your skills align with a role and an opening arise, our recruitment team will reach out to you promptly. However, please keep in mind that this doesn't guarantee immediate placement or communication.
A day in the life:
As a Senior Account Manager, you’ll be responsible for working with clients in the B2B, Consumer Services, Lifestyle/Ecommerce, Fashion, CPG/Retail space. You will have a broad and varied background with hands-on experience across many digital marketing channels and tools. This role will define and develop performance marketing strategies and plans that leverage paid, owned and earned channels that align with client priorities and deliver on client objectives. A Senior Account Manager will have an advanced understanding of the digital marketing industry with the ability to articulate and manage complex marketing plans across multiple channels and teams. In collaboration with their Account Director, they will support on service expansions, managing media plans, developing testing roadmaps and deploying tactical pivots when necessary. Additionally, a Senior Account Manager will play an active role in the training and development of Account Managers across the agency. This opportunity is a challenging and exciting role for a cross-channel marketer with a passion for leading and executing comprehensive and innovative campaigns.
Key Responsibilities:
- Client-centric Communication: Manages day-to-day client communication which includes but not limited to strategic updates, workflow and approval updates proactively keeping both clients and internal teams informed
- Project Management: Adheres to the outlined scope of work and demonstrates excellent follow-through by managing action items through to completion; Maintains forward momentum by identifying and overcoming roadblocks
- Marketing Strategy: Develops integrated marketing plans that deliver against client marketing and business objectives; Supports the development of cross-channel performance forecasts and media plans
- Data-driven Insights: Leverages data and analytics, such as first party data tools like Google Analytics and Shopify, to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps
- Rapport Building: Builds strong client relationships and establishes Power Digital as a trusted partner through exceptional communication and deep brand knowledge; Builds collaborative relationships among internal account teams
- Client Portfolio: Manages a diverse set of clients totaling up to $200K in monthly recurring revenue
- Client Retention: Facilitates the contract renewal strategy, presentation and proposal development alongside the Account Director to extend client partnerships
- Service Expansions: Works with the Account Director and the internal account team to identify additional strategies to improve performance and expand client partnerships
- Account Management Process Development: Helps improve and develop account management processes across a variety of areas: communication, strategy, reporting, retention and service expansions, among others
- Account Management Training and Development: Participates in the account manager training curriculum by developing content, leading training sessions, or providing individual coaching
- Specialty Focus Area: Identifies a focus area within the department that aligns with the individual’s skill set; Creates a roadmap alongside the manager to enhance and optimize that focus area (e.g., Training, Reporting, Talent Acquisition)
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
- Responsible for other tasks and projects as assigned by Client Services department leadership, as needed
Role Requirements:
- Bachelor's Degree in Marketing, Communication or related discipline
- 5-8 years digital marketing experience. Preferred experience executing cross-channel plans
- At least 2-3 years spearheading cross-channel marketing plans at scale and leveraging data in execution
- Cross-channel account management experience required - at least 2 years
- Advanced understanding of digital marketing and experience in earned media, paid media, owned media, attribution, reporting, optimization, etc. - experience in data-driven marketing is critical
- Hands-on experience with Google Analytics and/or other first-party reporting platforms (Shopify, Salesforce Marketing Cloud, Adobe, etc.)
- Campaign leadership skills for end-to-end campaign development supporting: strategy, segmentation, targeting, etc. in a multi-channel environment
- Strong relationship skills, supported by strategic consulting skills and technical curiosity
- Demonstrated history of excellent written and verbal executive communication
- Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills
- Ability to manage multiple projects simultaneously, collaborate across different teams, and thrive in a fast-paced environment
- Entrepreneurial spirit with a passion for for problem-solving, continued learning, and personal growth
Key Performance Indicators (KPIs)
- 8.8 Average Client NPS
- 105% Quarterly Net Revenue Retention
Minimum of 1 Active Service Expansion Opportunity
- Specialization in 1 Core Focus Area (e.g., Training or Product Quality)
Most Important Things (MITs)
- Marketing Strategy, Development and Execution
- Client Retention and Client Revenue Growth
- Account Manager Training and Development
Benefits & Perks:
- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.