Senior Associate - Media Planning & Buying
Business Overview
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Position Summary
The Campaign Operations team is a centralized unit, that is in Pune and supports our planning & buying teams based in the USA, UK and Canada. This team will be responsible in ensuring all our Digital campaigns are executed accurately and are performing as per the goals for the campaign. This team plays an integral role within the campaign lifecycle and functions as an extension of our global teams.
The successful candidate will have strong attention to detail, experience working with numbers and have strong communication skills. The person will also thrive in a team environment and have a high level of curiosity.
Responsibilities
- Responsible for Prisma campaign data inputting in a timely manner, booking campaigns in accordance with media plan
- Work with the teams based in our Global offices to upload & setup of campaigns for Digital buys
- Issue campaign RO and track campaign performance to ensure it is delivering as per the goals
- Facilitate the trafficking process by issuing Digital trafficking sheets and Insertion Order Release Forms
- Competitive reporting and analysis
- Collect creative specifications and manage digital trafficking requirements for the Ad Ops team
- Be responsible for billing discrepancies and produce resolutions
- Update media flowcharts based on campaign flights
- Supporting campaign setup, including ad trafficking, targeting, and tracking implementation
- Coordinate with internal teams to gather campaign requirements, including targeting parameters, creative assets, and budget allocation
- Monitor and troubleshoot campaign delivery issues, ensuring timely resolution to minimize impact on campaign performance and other ad-hoc tasks related to planning and buying operations
- Continuously monitor campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend
- Participate in departmental projects as requested
Required Skills & Experience
- Bachelor’s degree and equivalent work experience
- 1-5 years of Digital Marketing experience or Media planning/buying with good knowledge of traditional or digital media
- Experience in any of the Adservers or DSPs like CM360, GAM, GA etc. or Media buying platforms like Prisma/MediaTools etc. would be a plus
- Strong communications and interpersonal skills to collaborate effectively with cross functional teams and partners
- Analytical mindset with the ability to derive insights from campaign data and make data-driven recommendations
- Excellent MS Excel skills and PowerPoint
- Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment
- Proven ability to work independently and as part of an integrated team
- Comfortable working late shift (09:00 PM to 06:00 AM IST)
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.