Senior Associate, New Verticals Integrated Marketing - NV Habituation
$83k - $122k USD
About the Team
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at DoorDash. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.
About the Role
As a Sr. Associate, Consumer Integrated Marketing – New Verticals Habituation, you will play a key role in helping turn DoorDash customers into power users. You’ll develop audience-first, insight-driven strategies and build GTM plans that span across on- and off-platform channels. Reporting into the Sr. Manager of Integrated Marketing, this role focuses on identifying, testing, and scaling habituation opportunities that get consumers to try new categories and drive MAU growth.
This is a highly cross-functional role that sits at the intersection of brand, growth, social, analytics, and operations. You’ll partner closely with teams across Marketing, Product, Analytics, and Strategy & Operations to bring campaigns to life across paid, owned, earned, and in-app channels. This is an ideal role for someone who is adaptable, curious, and excited to work across different types of integrated and partner-driven initiatives.
You’re excited about this opportunity because you will…
- Assess habituation marketing opportunities and develop insights through testing, experimentation, and performance analysis, acting as a strong voice of the consumer within the Marketing organization
- Help shape and execute overarching retention strategies, grounded in audience-first thinking, clear goals, category priorities, and compelling consumer value propositions
- Support the development and execution of integrated campaigns and initiatives in partnership with Creative, Growth, Retention, Organic Social, and Influencer teams
- Work cross-functionally with Strategy & Operations, Analytics, Product, and Operations partners to align on strategy, goals, and execution plans
- Contribute to testing roadmaps, learning agendas, and measurement frameworks to continuously improve habituation effectiveness
- Track and report on primary growth metrics, sharing progress, insights, and learnings with stakeholders and senior leaders
- Manage multiple workstreams at once, ensuring projects stay on track, timelines are met, and partners are aligned
- Stay current on cultural trends, consumer behavior, marketing best practices, and the competitive landscape, bringing fresh thinking to the team
We’re excited about you because…
You have:
- 4-7 years of professional experience in marketing, with a focus on retention and product marketing in a B2C environment
- Bachelor’s degree required; MBA a plus
- Experience working across organic social, brand, and paid, with an understanding of how channels work together across the funnel
- A strategic, data-informed mindset - you can identify trends, interpret performance, and keep the consumer at the center of decision-making
- A test-and-learn mindset, with comfort designing experiments, analyzing results, and translating insights into action
- Strong project management skills, with the ability to juggle multiple priorities and collaborate effectively across teams
- A collaborative and creative approach to problem-solving, paired with an ability to execute with speed and rigor
- An ownership mentality and bias for action; you’re dependable, proactive, and comfortable operating in a fast-paced environment
- SQL experience is a plus, but not required
This role is ideal for a marketer who is excited about growth and product marketing, energized by collaboration, and eager to grow their impact within a fast-moving, consumer-first organization.
We expect this position to be filled by 5/20/26.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
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Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See below for paid time off details:
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
- For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
The national base pay range for this position within the United States, including Illinois and Colorado.
$83,000—$122,000 USD
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.