Senior Brand Manager Jack Links

We are looking for a Senior Brand Manager who can own and drive the Jack Link’s brand strategy, activation, and performance to deliver sustainable brand and commercial growth. You will be part of an international team and play a pivotal role in driving brand performance across EMEA markets. This position can be based in either our Jack Link's EMEA office at Richmond (United Kingdom) or Amsterdam (Netherlands).
You will be responsible for:

• Implement brand strategy and brand positioning and evaluate effectiveness
• Grow the brand while educating on the benefits of the category;
• Set up activations/engagement plans for the Jack Link’s brand to achieve brand and commercial goals;
• Development, implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns);
• Co-Development, implementation and analysis of NPD launches, working cross functionally with R&D and internal operations teams;
• Work closely with Category management, Shopper and Sales teams to deliver strong consumercentric propositions and through-the-line communications;
• Be a key member of the cross functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets;
• Support Shopper Marketing & Sales teams with necessary market, brand and product information;
• Analyse market and consumer information to give clear recommendations to fuel future brand growth, e.g. awareness, relevance, meaning, portfolio, pricing, and communications;
• Manage marketing budgets within guidelines. • Benchmark and understand competitor & market best practices.

Qualifications

EU Citizenship and/or valid work permit is required.
Jack Link’s EMEA does not offer visa sponsorship / relocation package for this position.

To succed in this position we are looking for someone who brings:

• Bachelor' Degree and/or Master’s Degree in BA, Marketing or similar field
• More than 5 years of work experience leading FMCG Marketing, with a focus on brand management including communications, activation, portfolio management & innovation development and launches.
• Project management & cross functional team working.
• Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns.
• Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration.
• Market knowledge/track record in the FMCG environment in the UK and/or NL, ideally also with experience in establishing new brands/new categories. 
• Strong planning and prioritisation skills, business insights and knowhow
• Strong communication skills
• Identify business driver and set into action
• Project-management and able to navigate complexity
• Strategic thinker, strong executer and creative solver
• Customer/consumer focused and action oriented 
• Highly self-motivated, resilient and agile
• Profound working experience in the UK (desriable) and/or NL markets
• Fluency in English, other EU languages will be an advantage

Additional Information

Our benefits
At Jack Link’s, you’ll find a competitive compensation and benefits package that supports performance, flexibility, and employee well-being!

• A competitive salary and a bonus structure based on performance 
• 27 days annual holidays 
• Lunch on Mondays 
• Hybrid working model, because we believe the future of work is based on a building modern, adaptable, and agile workplace culture 3 days from our office in Amsterdam and 2 home office days. 
• Pension Plan 
• ClassPass subscription 
• Commuting Allowance 
• Employee Assistance Program 

Jack Link’s Core Values
Be Real, Speed Matters, Stewardship, Relationship Driven, Self-Discipline, and Show Awesome Character.

Equal Employment Opportunity Employer
Jack Link’s provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law.

About the Company

Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company is made up of passionate team members, across 11 countries, who share an uncompromising commitment to delivering awesome products and feeding the journey of those who move things forward.
The Jack Link’s Protein Snacks portfolio of brands includes, Jack Link’s, Lorissa’s Kitchen, MATADOR Jerky, Golden Island, BiFi and Peperami.

Jack Link’s EMEA is the European, Middle East and Africa regional arm of Jack Link’s Protein Snacks. In EMEA, Jack Link’s brand portfolio focuses on driving growth of the protein snacks category, with a strong emphasis on Jack Link’s (Beef Jerky, Biltong), Peperoni, BiFi and Minuets, as well as expanding into alternative protein snacks.

Jack Link’s EMEA operates through a network of regional offices and production sites across Europe in Germany, Netherlands and United Kingdom.