Senior CRM Manager
Who Are We?
We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍
With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys.
Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers.
If this looks like you and you thrive in a fast-paced environment, you’ll fit right in at Welltech. Let’s build wellness for millions together.
What We're Looking For
We are seeking a highly strategic and execution-focused Senior CRM Manager to own the end-to-end lifecycle of our lead remarketing and automated communication programs for the Yoga-Go application. This role is central to driving first subscription conversion, ensuring that high-intent leads move smoothly from initial interest to their first paid subscription.
✨ Key Responsibilities:
Lifecycle Strategy & Execution
Own the remarketing strategy for non-converted leads to drive first-time subscriptions and increase LTV.
Build and optimise automated CRM journeys end-to-end, including segmentation, logic, QA, and performance improvements.
Ensure lifecycle messaging aligns with user behaviour and funnel context.
Campaign Development & Personalisation
Create high-impact, personalised campaigns that communicate Yoga-Go’s value and address barriers to subscription.
Work closely with the Lifecycle Content Lead on messaging frameworks, creative direction, and value narratives.
Deliver clear content briefs and ensure consistent, segment-specific messaging across all touchpoints.
Testing, Optimisation & Analytics
Lead a robust test-and-learn program across offers, messaging, formats, and creative concepts.
Partner with Analytics to evaluate impact on conversion, rebill, churn, and LTV.
Document insights to continuously refine campaign effectiveness.
Cross-Functional Collaboration
Serve as the key CRM partner for Yoga-Go, collaborating with Monetization, Performance Marketing, Product, and Analytics.
Ensure alignment across lifecycle campaigns, paywalls, in-app experiences, and brand guidelines.
Performance Management
Lead bi-weekly performance reviews and share insights, blockers, and next steps.
Analyse monthly KPIs with Analytics, focusing on how content, creative, and messaging drive conversion.
✨ The ideal profile:
5–7 years’ experience in CRM, lifecycle marketing, or marketing automation.
Demonstrated success managing automated lifecycle programs where content and messaging were central to conversion.
Prior experience partnering closely with content, copywriting, or creative roles.
Hands-on experience with Braze, Iterable, or similar ESPs.
Experience in high-growth, product-led or subscription-based companies.
Technical & Analytical Skills
Strong analytical mindset and ability to interpret funnel performance and subscription behaviour.
Deep lifecycle and automation expertise, including segmentation, event logic, and trigger mapping.
Ability to translate insights into actionable strategies and clear narratives.
Strong knowledge of email deliverability best practices, including experience monitoring inbox placement, sender reputation, spam rates, bounce categories, engagement signals, and domain health on a day-to-day basis.