Senior CRO Specialist – Growth & Conversion Optimization
About Trafilea
Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.
1. Mission
The Sr CRO Expert plays a critical role in owning conversion performance across the customer journey, acting as a strategic partner to Growth, Product, Acquisition, Creative and Data teams.
This role is not execution-only. The mission is to identify conversion problems, define high-impact hypotheses, prioritize experiments based on business impact, and drive alignment so that the CRO team and squads execute the right tests at the right time.
The Sr CRO Expert operates with a business-first mindset, understanding funnels, user behavior, creative impact, and acquisition dynamics — translating insights into actionable experimentation roadmaps that improve CVR, revenue per session, and profit per visitor at scale.
2. Core Accountabilities
A. CRO Strategy & Experimentation Ownership
Own the end-to-end CRO thought process: problem identification → hypothesis → prioritization → alignment → execution → analysis.
Detect conversion leaks across funnels (landing pages, PDPs, checkout, quizzes, pricing, messaging).
Define clear hypotheses grounded in data + qualitative insights, not opinions.
Prioritize tests based on expected business impact, not just ease of implementation.
B. Cross-Functional Leadership (Key Shift vs Old Scorecard)
Act as the CRO reference point for Growth, Acquisition, Product, Creative and Data teams.
Partner closely with:
Acquisition & Creative → angles, hooks, messaging alignment with on-site experience.
Product & CRO execution team → translate hypotheses into executable tests.
Lead CRO discussions without owning all execution directly.
This role does not build everything — it ensures the right things get built and tested.
C. Testing System & Quality Bar
Ensure testing rigor: clean setups, correct KPIs, proper segmentation, and reliable conclusions.
Maintain a high-quality testing backlog (not inflated volume).
Push back on low-impact or poorly framed tests.
Standardize documentation: hypothesis, expected outcome, learnings, next actions.
D. Data, Insight & Decision-Making
Analyze behavioral data, funnels, test results and qualitative signals.
Connect CRO learnings with revenue, acquisition efficiency, and retention signals.
Work comfortably with incomplete data and still move forward.
E. CRO Evangelization & Culture
Raise the CRO maturity across teams.
Help non-CRO teams think in hypotheses and experimentation.
Contribute to a culture of fast learning, ownership, and accountability.
3. 30-60-90 Day Expectations
First 30 Days – Context & Diagnosis
Full onboarding on brands, funnels, traffic sources, and experimentation history.
Understand how CRO, Acquisition, Creative and Product currently interact.
Review historical tests: what worked, what didn’t, and why.
Identify top 3–5 conversion bottlenecks with highest business impact.
Actively participate in CRO and Growth rituals.
60 Days – Ownership & Direction
Independently propose and defend a prioritized CRO roadmap.
Lead hypothesis definition for high-impact tests (even if execution is delegated).
Drive alignment across teams on CRO priorities.
Ensure tests launched are meaningful, not just “busy work”.
Begin influencing broader Growth and Product decisions with CRO insights.
90 Days – Impact & Leadership
Own CRO decision-making for key funnels.
Demonstrate measurable impact on CVR, RPS, PPV or downstream metrics.
Be a trusted CRO voice in Growth and Product discussions.
Actively challenge assumptions and push the organization toward better experimentation.