GoTo Group

Senior Data Analyst

GoTo Group Jakarta 5 days ago
data
About the Role

As a Go-to-Market Data (GTM) Analyst at GoTo Financial, you will support marketing and campaign decisions through data-driven insights. Your work will help improve campaign targeting, execution, and performance measurement, enabling more effective and scalable marketing initiatives. This role is ideal for someone who enjoys turning data into actionable insights that drive real impact.

What You Will Do

  • Support campaign and marketing targeting, including customer segmentation
  • Monitor campaign and marketing performance through key metrics and trends
  • Conduct post-campaign analysis to generate actionable insights
  • Evaluate the effectiveness of marketing and go-to-market channels
  • Build, maintain, and enhance dashboards to track campaign, marketing, and GTM performance
  • What You Will Need

  • Strong analytical mindset with attention to detail
  • Comfortable working with data for marketing and GTM use cases
  • Able to translate data into clear, actionable insights for stakeholders
  • Proficient in SQL and Excel, with working knowledge of Python
  • Experience building dashboards, performance reporting, and data visualization
  • Familiarity with A/B testing or experimentation methodologies

  • About the Team

    We’re a fast-growing, hands-on team building and scaling our marketing and campaign analytics from the ground up. You’ll work in a dynamic environment where experimentation, learning, and continuous improvement are part of the day-to-day. If you enjoy shaping how things work, improving decision-making through data, and growing alongside a developing product and team, you’ll feel right at home here.

    About GoTo Group
    GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

    About Gojek 
    Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

    About GoTo Financial
    GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

    GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.


    #LI-ONSITE

    Sponsored

    Explore Data

    Skills in this job

    People also search for