Senior Digital Marketing Specialist

Role and Responsibilities 

1. Plans and executes all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. 

1. Sets up an ongoing optimization and management of Digital Advertising campaigns. 

1. Handles the management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs. 

1. Measures and report performance of all digital marketing campaigns, and assesses against goals (UAC and KPIs) 

1. Analyzes metrics and campaigns data, funnels and reports recommendations and strategies. 

1. Designs, builds, and maintains NokNok social media presence in coordination with internal stakeholders.  

1. Develops and executes an ongoing content promotion strategy. 

1. Identifies trends and insights and optimizes spend and performance based on them. 

1. Sets new and creative growth strategies. 

1. Plans, executes, and measures experiments and conversion tests.  

1. Collaborates with internal teams to create landing pages and optimize user experience. 

1. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. 

1. Coordinates conversion points optimizes user funnels 

1. Collaborates with agencies and other vendor partners 

1. Performs other duties as assigned  

IMS Roles and Responsibilities 

1. Reports any hazards or risks in addition to Accidents/Incident to QHSE department 

1. Complies to company’s IMS Policy 

1. Abides by company’s local legal and client requirements 

1. Attends and engages in IMS awareness sessions 

1. Ensures that all IMS procedures are regularly followed and raises the issue when they are not 

Qualifications

• Bachelor’s Degree in Business Administration, Marketing, or any equivalent degree 
• 5 to 7 years of experience in this field .

About the Company

Spinneys the leading supermarket retailer in the Middle East, with hypermarkets and supermarkets currently operating in Lebanon.

Spinneys was first established in 1924 by Arthur Spinneys in the suburbs of Alexandria Egypt, to provide consumers with a friendly shopping environment where they can find high quality fresh produce, groceries, and baked goods at a fair price.

Spinneys opened its doors to Lebanese shoppers in 1948 in the old Beirut Souks, and went on to expand its stores in Raouche, Verdun, Hamra and Jnah, to offer customers a convenient one-stop shopping experience.

Due to civil war happening in Lebanon at that time, Spinneys stopped their operations in 1976. However, they overcame these challenges, reopened their doors twenty-two years later, and pioneered the concept of hypermarkets in Lebanon in 1998 through a new flagship store in Dbayeh. As this success was tremendous, it led Spinneys to expand its branches and open additional stores across Lebanon once again.