Senior Digital & Performance Marketing Manager

Responsible for driving customer acquisition, lead generation, and revenue growth through digital channels. This role is both strategic and hands-on, overseeing the planning, execution, and optimization of paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic display.

They serve as a performance leader across all digital campaigns, using data and analytics to continuously improve results and ensure cost-effective acquisition. In a multi-brand franchise environment, they also help allocate budgets, and support both consumer marketing and franchise development initiatives by providing technical input to consumer teams as needed.

Key Responsibilities

• Develop and manage paid media strategy (Search, Display, Social, Video, Retargeting)
• Own campaign execution and optimization across platforms (e.g., Google Ads, Meta, LinkedIn)
• Track KPIs like CPL, ROAS, CAC, and drive continuous testing & improvement
• Collaborate with brand teams to operationalize brand content
• Lead conversion tracking setup, attribution modeling, and A/B testing
• Oversee SEO and landing page performance to improve quality scores and lead volume
• Partner with content, creative, and web teams to ensure campaign alignment
• Manage reporting dashboards and communicate performance to stakeholders

Qualifications

• 5–8+ years in digital marketing, with a strong focus on performance media
• Hands-on experience managing 6-figure digital budgets across multiple channels
• Analytical mindset with deep experience in Google Analytics, GA4, UTM strategy
• Prior experience in franchise, or multi-brand environments a plus
• Comfortable working cross-functionally with creatives, brand teams, and sales leaders

Additional Information

Once you become part of our amazing team of winners you’ll enjoy:

 ·        Competitive compensation

·         Comprehensive training to hone your skills at our headquarters

·         Travel opportunities

·         Medical, Dental, Vision, and Life insurance coverage

·         Short- and Long-term disability insurance

·         Generous time off and paid holidays

·         401(k) plan with company match

·         Social gatherings and team building activities

·         Leadership workshops for personal development

·         Recognition for our top performers

·         Philanthropy – a chance to give back to the community

Join us at United Franchise Group – a global leader for entrepreneurs!  

                                                            Apply now!

All your information will be kept confidential according to EEO guidelines.

About the Company

UFG, Inc.

Senior Digital & Performance Marketing Manager

Imagine a career where your passion meets purpose, and your work has a global impact.  At United Franchise Group, we're not just offering jobs-we're offering the chance to be part of something bigger.  We're looking for individuals who want to innovate, inspire, and lead in a company that's shaping the future of franchising worldwide.

For nearly 40 years, UFG has been at the forefront of franchising, growing from a small team to an international powerhouse with over 1800 locations in 60 countries. But we're just getting started, and we want you to be a part of our next chapter.  Whether you're just starting out or looking to take your career to new heights, UFG offers positions at every level, with the tools and support to help you succeed.

Our headquarters in West Palm Beach, FL is more than just an office-it's a hub of creativity, collaboration, and community.  Here, you'll find a culture that celebrates diversity, encourages innovation and rewards hard work.  From day one, you'll be surrounded by people who are passionate about what they do and driven to make a difference.

This is more than a career-it's a calling.  At UFG, we believe in taking care of our team as they take care of our franchisees. That's why we offer competitive pay, comprehensive benefits, and perks that go beyond the ordinary.

Are you ready to make your mark? Join us at UFG and be part of a team that's changing the world, one franchise at a time.