Senior Director/ Director, HCP Professional Promotion Marketing

Legend Biotech is seeking a Senior Director/ Director, HCP Professional Promotion Marketing as part of the Commercial team based in Bridgewater, NJ.

Role Overview

The Senior Director/ Director, HCP Professional Promotion Marketing will be instrumental in helping to deliver the promise of CARVYKTI, a BCMA targeted CAR-T therapy, to appropriate multiple myeloma patients in the US.

This role will serve as the HCP professional promotion marketing lead for CARVYKTI at Legend and will work closely with our alliance partner, Johnson & Johnson, to maximize the opportunity for CARVYKTI. This role will be responsible for various aspects of brand strategy and execution.

This position will report to the Executive Director – Head of Marketing and will be hybrid or based in Legend’s corporate office located in Bridgewater, NJ.

Key Responsibilities

• Lead the development of HCP professional promotion marketing plans informed by customer and market insights.
• Partner with J&J in the development of key messages, engaging content, and effective tactics while managing project plans to meet timelines.
• Collaborate with Insights & Analytics to initiate and analyze market data/research to gain a deep understanding of the customers, brand, multiple myloma, and CAR-T treatment landscape.
• Monitor market data and translate signals, competitive insights, and landscape data into actions and decisions.
• Collaborate with the Key Customer Engagement Team to gain HCP insights that will help inform strategy and executional efforts.
• Identify strategic market opportunities and make recommendations to enhance brand penetration.
• Collaborate with sales training and head of sales to support field force training of marketing strategy, messaging, and materials.
• Partner with other marketing leads such as nurse, omnichannel/digital, patient marketing, market development to deliver content that is aligned and consistent across marketing functions.
• Manage key agency partners to execute plans and tactics effectively, timely, and within budget.
• Collaborate with internal stakeholders such as sales, insights and analytics, sales training, commercial operations, medical, market development, and other relevant functions.
• Create and monitor HCP key performance indicators.
• Identify appropriate measures of ROI and develop comprehensive reporting to evaluate and measure effectiveness of tactics
• Develop and deliver presentations to senior management and other internal/external stakeholders.
• Ensure compliance with all applicable laws, regulations and regulatory guidelines governing commercial and scientific interactions with healthcare professionals, payers, advocacy and other business partners. 

Requirements

• BA/BS required; MBA helpful but not required
• Extensive relevant business experience required, of which, several years should be in sales and marketing.
• Oncology experience required, strong science background with deep knowledge of Hematology/Oncology highly preferred. Experience with CAR-T/cellular therapy, also preferred.
• Must have extraordinary leadership and communication skills, having demonstrated the ability to lead collaboration across teams, inspire without authority, and support risk-taking.
• Must be a self-starter, highly accountable, and have strong project planning and organization skills.
• Must have experience handling multiple demands and priorities on time, gaining alignment and driving decision-making across cross-functional teams.
• Demonstrated initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments.
• Strong written and oral communication skills.
• Must be able to travel (25%) as dictated by business need. 

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