Senior Event Manager

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

The Allwyn UK Communications and Events Team's mission is two-fold: to promote and protect the reputation of Allwyn UK as the custodian of The National Lottery, and to create excitement and a positive landscape for The National Lottery to flourish. 

We champion, (through our people, purpose, products and experiences), The National Lottery's impact on the UK more broadly and its ability to change lives every day. Whether we are driving great news stories, delivering high-impact campaigns, creating memorable events or getting ahead of issues and risks, we are a passionate, proactive and high-performing team that's always on. 

To join our team, we need more than simply impeccable skills, we are looking for communications and events experts that match our values, creativity and mindset: a strong belief in the power of data to make better informed decisions; great content creators and storytellers who put an audience-first view at the heart of everything we do; and a creative and agile approach to impactful, integrated communications and experiences.

Role Purpose:

As Senior Event Manager at Allwyn, you will report to the Director of Communications.  The focus of the role is to create memorable experiences that showcase our vision for The National Lottery. Leading a range of high-profile corporate and stakeholder events, you will bring our story to life through innovative and impactful moments that demonstrate our commitment to operating The National Lottery responsibly for modern Britain. 

As the Senior Event Manager, your key responsibilities are:

Event Leadership:

• Create and deliver standout corporate events that bring Allwyn's story to life
• Design engaging experiences for senior stakeholders and industry partners
• Transform corporate announcements into memorable moments
• Lead high-profile company events that showcase our technology and innovation
• Create immersive experiences that demonstrate our responsible gaming commitment
• Design innovative hybrid event formats that maximize engagement

Stakeholder Management:

• Build strong relationships with senior internal stakeholders
• Lead event briefings with executive team members
• Manage relationships with key suppliers and partners
• Develop an Allwyn CRM system for all events
• Coordinate with the Communications team on integrated storytelling
• Drive stakeholder satisfaction through excellent event delivery
• Work with the Director of Communications to identify business priorities, assessing scope of projects and strategy for delivery

Operational Excellence:

• Lead end-to-end event management from concept to delivery
• Design and deliver standout corporate events
• Manage event budgets and supplier relationships
• Drive innovation in event technology and formats
• Ensure highest standards of event delivery
• Running live events and projects to the highest standards
• Lead on-site event teams and suppliers
• Create engaging presentation materials and content
• Mentor and develop junior team members
• Work with procurement to onboard new suppliers and manage existing supplier relationships

About us

At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.

• Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all.
• Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license.
• Sustainability – Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. We’ve already transitioned to renewable energy providers, made our London and Watford offices zero gas, and ensured our fleet consists of low-emission vehicles. In addition, we’re working with our value chain partners to develop a net zero target date.
• Empowering every voice – We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes. Our diverse teams are working hard to make all parts of The National Lottery inclusive – whether people play a game in a store or online, because when everyone can play, everyone wins..

An inclusive reward offering with wellbeing at the centre

At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues - they’re winners, driving positive change and making a real difference in communities.

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at careers@allwyn.co.uk and we’ll be happy to help.

Requirements

• Proven track record delivering high-profile corporate events
• Confident with experience in managing senior stakeholder relationships
• Excellence in end-to-end event management
• Proactive, with excellent interpersonal, organisation
• Ability to multi-task, whilst ensuring accuracy of project deliverables
• Well-organised, process-driven with excellent attention to detail
• Strong understanding of modern event formats and technology
• Team leadership and development experience
• Budget management expertise
• Creative approach to event design
• Understanding of regulated industries beneficial
• Excellent project management capabilities
• Strong presentation and communication skills
• Ability to work under pressure and lead teams
• Experience with hybrid/digital event formats
• Flexible approach to work – due to the nature of the role, it will involve some evenings and occasional weekend work to deliver specific events
• Proficient in Microsoft Office

Benefits

• Company Bonus Scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Single Private Health Cover
• Complimentary Private Medical
• Income Protection · Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
• Enhanced Family Leave (Maternity, Paternity, Adoption)
• Wellness Allowance £500
• Employee Assistance Programme
• Discounted Health Assessments
• Volunteering Days
• Matched Funding