Senior Events Marketing Manager
Who We Are
Serval is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that understand real-world workflows and execute them end-to-end — replacing manual processes and rigid legacy systems with adaptive, learning software. Founded in early 2024, Serval is already trusted by companies like General Motors, Notion, Perplexity, Vercel, Mercor, LangChain, and Verkada to automate high-volume, high-friction operational work across their organizations.
At the core of Serval is an agentic AI platform that turns natural language into production-grade workflows. Our agents don’t just respond to requests — they reason, take action across systems, and continuously improve with usage. What began with operational use cases has quickly evolved into a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering.
Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation. Long term, we’re building the universal AI operations layer — a system of agents that sits across business functions and runs the workflows that keep modern companies moving.
We’re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others, and founded by product and engineering leaders from Verkada.
Role Overview
As Serval's Senior Events Marketing Manager, you will be the architect and conductor of our most critical market-facing moments. This role goes beyond traditional event planning—you'll be responsible for creating transformative experiences that establish Serval as a category leader in AI-powered IT automation. You'll work closely with cross-functional teams to create environments where trust is built, pipeline accelerates, and category leadership becomes undeniable.
You're energized under pressure, decisive in chaos, allergic to mediocrity, and right more often than not. You're a strong operator with taste—you sweat details and see the big picture. You're comfortable pushing back on "safe" ideas in favor of bold, thoughtful ones.
Who You Are:
Energized under pressure, decisive in chaos, allergic to mediocrity, and right more often than not.
Strong operator with taste. You sweat details and see the big picture.
Comfortable pushing back on “safe” ideas in favor of bold, thoughtful ones.
What You’ll Do
Own end-to-end strategy and execution for Serval's most impactful brand moments—owned summits, flagship conferences, and strategic third-party activations.
Design unique experiences that shape brand perception, create momentum at the top of the funnel, and drive real revenue growth.
Obsess over your craft: content flow, pacing, stage presence, and how each moment compounds into the next.
Orchestrate across Executive, Product, Sales, and Customer teams to turn strategy and stories into experiences the market remembers.
Partner closely with Field Marketing to activate, scale, and extend these moments into regional and account-level programs.
Ensure strong downstream impact through intentional follow-through with marketing, sales, and customer teams.
Track and analyze key metrics to optimize future events.
Establish playbooks, systems, and standards that enable consistent, high-quality execution.
What You’ll Need
6+ years of experience in event marketing, preferably within high-growth startups, B2B SaaS, or enterprise sales.
Proven owner of large-scale B2B events and conferences with executive audiences (including end-to-end strategy, logistics, vendor management, and onsite orchestration).
Track record of driving measurable pipeline and revenue impact through events.
Ability to travel - estimated travel requirement ~ 25%.
Proficiency with event management platforms (Splash, Cvent, or similar), CRM systems (Salesforce), and marketing automation tools.
Experience with virtual and hybrid event strategies.
Nice to Have
Previous experience marketing to IT, Engineering, or Security leaders
What We Offer
Impact: Be a key player in shaping the success of our product and company.
Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
Culture: Join a culture that values innovation, ownership, accountability, and fun.