Senior Events Specialist

About the Work

We are looking for a passionate Senior Events Specialist to join our Events team! You will assist in ensuring all events and player engagement activity objectives are aligned to our business goals and objectives: increase customer lifetime value (revenue, time, and profitability) through increased engagement, exceptional player word-of mouth & vitality for smarter acquisition, and industry leading levels of retention.  This role will play a key part in partnership relationship management and the execution of VIP hospitality assets, with the majority of events focused on the VIP sector and occasional support for brand and activation events. This role will also be responsible for coordinating and managing event logistics, such as ticket distribution, guest lists, seating charts, food & beverage options, and travel & accommodations for internal and external stakeholders. To be successful in this role, this person will need to be equal parts process-driven, detail-oriented and highly organized with strong interpersonal and analytical skills, with the ability to confidently manage external partnership contacts and VIP stakeholders.

About the Role

• Coordinate and support the Events Manager with PENN Interactive’s events and experiences, by ensuring events are set up to theScore Bet and Hollywood Casino brand standards.
• Serve as a day-to-day contact for assigned partnership relationships, supporting communication, asset planning, and execution of contractual hospitality deliverables.
• Lead and execute VIP hospitality assets tied to partnerships, including suites, ticket banks, meet-and-greets, hosted experiences, and premium event access.
• Own the planning and execution of VIP-focused events and experiences, ensuring a high-touch, white-glove experience for players and partners.
• Organize and analyze internal records to assist the events team in making strategic decisions for all branded events.
• Develop and manage administrative processes to track event information and logistics.
• Maintain and manage event databases, budget templates, materials & supplies, reports, calendars, and the marketing department’s central library of event marketing collateral.
• Assist with event logistics including but not limited to: coordinating ticket distribution, event related travel & accommodations (for internal and external stakeholders) creating seating charts, selecting menu & beverage options & quantity.
• Manage VIP guest lists, host communications, and on-site hospitality needs to ensure seamless execution.
• Assist with delivery of supplies & swag.
• Source swag and help select best pricing and quality items for promotional event giveaways.
• Source and manage event opportunities and make recommendations as directed by taking meetings and reporting on opportunities to Event Manager.
• Assist with managing relationships with corporate and brick and mortar stakeholders as directed during the planning stages of omnichannel events.
• Maintain records of all bookings including but not limited to venues, catering, entertainment and issuing payment where necessary.
• Collaborate with Compliance to ensure vendor compliance approval in alignment with state-level regulatory requirements.
• Calculate spend/ROI analysis of each event managed and provide recommendations to improve each event.
• Conduct event post mortems to identify areas for improvement.
• Provide occasional support for broader brand activations and on-site marketing events as needed.
• Other duties as required.

About You

• Bachelor’s degree (B.S./B.A.) in marketing, PR, business administration, or related field.
• At least 3 years events experience.
• Experience supporting or managing partnership relationships and/or VIP hospitality programs preferred.
• At least 1 year budget management experience for a mid to large size events team.
• Excellent detail orientation skills.
• Ability to execute in an intense, fast-paced, and highly iterative environment.
• Excellent organizational, interpersonal and administrative skills.
• Strong relationship management skills with the ability to interact confidently with VIP players, partners, and senior stakeholders.
• Excellent verbal and written communication skills.
• Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
• Excellent analytical and time-management skills.
• Demonstrated ability to effectively interact with people of diverse socioeconomic, cultural, disability, and ethnic backgrounds.
• Must be able to qualify for licenses and permits required by federal, state and local regulations.
• MUST HAVE: Passion for sports, casino and/or sports & casino betting.

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