Senior Executive Buyer Development

This role is based in our Aril Hills Building Office
1. Hosted Buyer Program Management:

• Manage the international hosted buyer program strategy in alignment with the overall event objectives.
• Conduct market research to identify potential overseas buyers and create a database of qualified leads (at least Top 50-100 in specific and target territories).
• Identify target industries, regions, and buyer profiles to ensure a diverse and relevant group of hosted buyers.
• Create and review applications and select hosted buyers based on predefined criteria.
• Coordinate communication and engagement plans & strategies to attract and confirm participation from selected hosted buyers specially from new associations

2. Stakeholder Collaboration:

• Collaborate with sales and marketing teams to define the value proposition for hosted buyers and develop effective outreach strategies.
• Liaise with event exhibitors to understand their goals and objectives for engaging with hosted buyers.
• Work closely with logistics and operations teams to ensure smooth on-site experiences for hosted buyers, including travel arrangements, accommodation, and transportation.

3. Hosted Buyer Engagement:

• Develop and execute engagement plans to foster relationships with hosted buyers leading up to the event.
• Coordinate pre-event meetings and networking opportunities to connect hosted buyers with exhibitors and key industry players.
• Provide personalized support to hosted buyers, addressing their inquiries, concerns, and special requirements.

4. Event Execution:

• Oversee the on-site experience of hosted buyers, including registration, check-in, and event orientation.
• Coordinate hosted buyer schedules, ensuring they attend relevant sessions, appointments, and meetings with exhibitors.
• Act as the primary point of contact for hosted buyers during the event, resolving any issues or challenges that may arise.

5. Post-Event Analysis:

• Gather feedback from hosted buyers and exhibitors to evaluate the effectiveness of the hosted buyer program.
• Analyze data and metrics to measure the program's success in terms of business connections made, deals closed, and overall satisfaction.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Event Management, or a related field. Master's degree is a plus.
• Proven experience in managing hosted buyer programs, events, or relevant roles within the events industry.
• Marketing and project management skills, with the ability to multitask and meet tight deadlines.
• Strong communication and interpersonal skills, both written and verbal.
• Attention to detail and a customer-centric mindset.
• Ability to work in a fast-paced and dynamic environment, adapting to changing priorities.
• Willingness to travel and work on-site during events as required.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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About the Company

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.