Senior Field Marketing & ABM Manager, West
Who We Are
Serval is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that understand real-world workflows and execute them end-to-end — replacing manual processes and rigid legacy systems with adaptive, learning software. Founded in early 2024, Serval is already trusted by companies like General Motors, Notion, Perplexity, Vercel, Mercor, LangChain, and Verkada to automate high-volume, high-friction operational work across their organizations.
At the core of Serval is an agentic AI platform that turns natural language into production-grade workflows. Our agents don’t just respond to requests — they reason, take action across systems, and continuously improve with usage. What began with operational use cases has quickly evolved into a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering.
Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation. Long term, we’re building the universal AI operations layer — a system of agents that sits across business functions and runs the workflows that keep modern companies moving.
We’re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others, and founded by product and engineering leaders from Verkada.
Role Overview
The opportunities that matter most are often the hardest to get in front of. As our Senior Field Marketing & ABM Manager you'll partner directly with Sales to run high-impact field programs across segments and execute 1:1 ABM plays for our most strategic accounts. You’ll challenge the status quo in field marketing to create unique experiences and moments that open doors, build trust, and move deals forward.
This role will grow with our West Coast presence—expect increasing scope, budget, and responsibility as we scale.
Who You Are
Creative and opportunistic. You see an opening where others see a closed door. You know that breaking through to hard-to-reach accounts isn't about budget, it's about timing, creativity, and understanding what matters.
Allergic to "best practices" that produce mediocre results. You'd rather test something bold than execute something safe.
A doer, not a delegator. You're equally comfortable building a Salesforce report, negotiating with a venue, or sending a llama with an invite around its neck to a CIO's office.
What You'll Do
Define the West Coast go-to-market strategy for field programs: what we do, where we show up, and how we win in this market.
Design 1:1, 1:few, and 1:many field marketing experiences [regional dinners, happy hours, hackathons, out of the box experiences, etc] that align to active opportunities and target accounts.
Orchestrate ABM programs with Strategic accounts across channels: direct mail, events, digital, gifting, & content.
Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps - then actively participate in deal strategy, not just event execution.
Track impact through account engagement, pilots started, velocity, and closed-won revenue.
Create tight feedback loops with Sales leadership to continuously improve territory strategy and program effectiveness.
Test unconventional tactics. Push boundaries. Try things that make people's jaws drop.
What You'll Need
5-7+ years experience in field, experiential, growth, or ABM marketing.
Proficiency with Salesforce, Hubspot (or similar), and intent tools (6sense, Demandbase, or similar).
Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.
Strong data analysis skills. You can build reports, interpret metrics, and make data-driven decisions.
Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies.
Creative thinker who can turn a vague goal into a concrete, compelling plan and crush the execution.
Comfortable moving fast, experimenting, and adjusting in real time.
Strong collaborator who earns trust with Sales quickly.
Comfortable with 25% travel, up to 50% seasonally.
Nice to Have
Previous experience marketing to IT, Engineering, or Security leaders
What We Offer
Impact: Be a key player in shaping the success of our product and company.
Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
Culture: Join a culture that values innovation, ownership, accountability, and fun.