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Senior Growth Marketing Manager (Industrial Focus)

Anybotics Barcelona, Catalonia Today

marketing

ANYbotics is a fast-growing tech company dedicated to shaping the future of mobile robotics across multiple industries. Join our highly talented and motivated team of more than 200+ people and work on cutting-edge robot technology.

Your Opportunity

You will join a high-performance marketing team currently in "build-mode," tasked with scaling the adoption of the world’s most advanced autonomous inspection robot. While our technology is futuristic, our customers operate in traditional, high-stakes industries like Oil & Gas, Chemicals, and Mining. We are looking for a Growth Marketer who speaks the language of the industrial inspection space—someone who understands that we aren't just selling a robot, we are selling safety, uptime, and data reliability to Asset Managers and Maintenance Directors. You will take ownership of the growth engine, ensuring our message resonates with the specific needs of heavy industry and converting that engagement into a repeatable pipeline.

This is a hands-on, high-impact role where you will build and run our growth marketing function end-to-end. You will partner closely with Sales to target high-ACV enterprise deals in asset-heavy industries.

Your Impact

Industrial ABM Strategy: Develop and execute Account-Based Marketing strategies specifically designed to penetrate complex buying committees in the Energy, Chemical, and Mining sectors

Pipeline Orchestration: Connect trade shows, webinars, and partner events into a cohesive journey that moves conservative industrial buyers from awareness to purchase

Customer-Centric Messaging: Utilize your understanding of the inspection industry to tailor campaigns that speak directly to the pain points of Maintenance Managers and Operations Directors

Lifecycle Nurture: Build multi-touch nurture programs that sustain engagement across long, complex sales cycles typical of the heavy industry sector

Ecosystem Expansion: Leverage partners and industry associations to expand our reach within the inspection community

Data-Driven Optimization: Define KPIs and build full-funnel dashboards to measure the effectiveness of campaigns in the context of industrial buying signals

Martech Ownership: Manage and optimize the stack (HubSpot, Intent Data) to capture signals from industrial accounts and automate outbound efforts

Experience needed

5+ years of B2B marketing experience, with a strong preference for backgrounds in Industrial Inspection, Oil & Gas, Chemicals, or Industrial Automation

Proven track record of marketing technical hardware or software solutions to heavy industry sectors (Energy, Utilities, Mining)

Deep understanding of the "Asset Owner" persona and how to navigate the decision-making hierarchy in large industrial organizations

Strong expertise in ABM/ABX, specifically in building account lists and running plays for high-value enterprise accounts

Experience managing meaningful presence at industrial trade shows and converting booth traffic into qualified opportunities

Proficiency in HubSpot and modern marketing tools, with the ability to build attribution models for long sales cycles

Ability to operate as a strategic "team of one" initially, executing hands-on while planning for future team scaling

Excellent proficiency in English, capable of writing compelling copy that builds credibility with technical industrial audiences

Legal right to live and work in Spain (ideally residing in Barcelona or willing to relocate)

You are a growth mindset marketer who understands that marketing to an engineer in a refinery requires a different approach than marketing to a tech startup. You thrive on translating complex technology into tangible business value for industrial customers.

Bonus Points

Direct experience working for a company in the NDT (Non-Destructive Testing) or Industrial Inspection software space

Familiarity with the specific pain points of Turnarounds, Shutdowns, and Predictive Maintenance

Experience marketing disruptive technology to "Old Economy" industries

We’re an international robotics company with the A-team spread across the Globe. This role gives you the opportunity to be part of growing our EU presence while staying connected to our global team. To be eligible, you’ll need to have the legal right to live and work in Spain. Ideally you reside in Barcelona, or are open to relocate. This is not a remote position