Senior Manager, Brand Marketing

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

We’re looking for a Senior Manager, Brand Marketing to own and scale Relay’s content marketing and social strategy. You’ll bring strategic storytelling, creative instinct, data-driven decision-making, and an audience-first approach to help define how Relay shows up for our customers and prospects. You’ll build and manage a high-performing team that drives brand awareness, organic traffic, and brand reach—while deepening audience engagement through our owned channels.

As a cross-functional connector, you’ll partner with product marketing, performance marketing, and design to bring cohesive storytelling to life across the customer journey. You’ll collaborate with Relay’s leadership team to shape how content marketing fuels business growth, from building awareness and brand affinity to driving education, trust, and lead generation. You’ll shape Relay’s voice in the fintech space, turning insights into stories that inspire, educate, and build trust with small business owners. You bring curiosity, creativity, and resilience to everything you do – balancing strategic vision with hands-on execution, blending data with intuition to drive meaningful growth, and thinking beyond the playbook to bring bold new ideas to life. And above all, you’ll champion Relay’s mission, values, and voice, serving as an internal storyteller and educator who brings our brand to life.

Please note that we are a hybrid environment and choose to collaborate in the office three days a week (Tues-Thurs)

What You'll Be Doing

• Own and evolve Relay’s content and social strategy, defining the long-term vision for how we engage audiences, drive AEO/SEO results, generate high-quality leads, and differentiate our brand through world-class storytelling and education

• Build scalable systems and frameworks for content, social, and creative execution, ensuring teams have the tools, processes, and structures needed to deliver impactful work efficiently

• Lead the ideation and development of flagship content marketing initiatives—such as research reports, educational programs, and content series—that position Relay as a thought leader and deepen our relationship with small business owners

• Lead and mentor a talented team of marketers (including Content Marketing Managers and Social Media Manager), helping them grow their craft, set strong strategies, and execute with excellence

• Define and track key metrics to measure brand and content performance, championing a data-informed culture

• Lead major brand and content projects from concept through delivery, managing timelines, stakeholders, and priorities to bring complex, high-impact initiatives to life

• Stay ahead of cultural and market trends, continuously identifying new opportunities for differentiation through content formats, platforms, and storytelling approaches

Who You Are

• You have 7+ years of experience in brand and/or content marketing roles (including at least 2 years as a people manager), ideally in a high-growth SaaS or fintech environment

• You’re a strategic, big-picture thinker who can translate creative vision into scalable systems, frameworks, and measurable outcomes

• You have a proven track record of building and scaling content and social functions, balancing creativity with data-informed decision-making

• You’re a dedicated leader and mentor, passionate about growing others, giving thoughtful feedback, and empowering your team to take ownership

• You’re an organized and detail-oriented project manager who can oversee multiple complex initiatives while balancing strategic oversight with operational excellence

• You have a deep understanding of brand storytelling and how to build connection, trust, and credibility with audiences over time

• You have deep experience managing agencies, freelancers, and cross-functional teams

Bonus Points

• You have a background in developing content to support brand campaigns, thought leadership reports, or large-scale editorial programs

• You have experience working with brands that focus on small business owners/creators/entrepreneurs

• You have led creative projects that span multiple formats (written, visual, video, live)

• You are familiar with marketing analytics, brand tracking, or content performance reporting tools

Our Commitment to You

• Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.

• Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.

• Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.

• Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.

• Hybrid work environment: we value meaningful collaboration and connection at our Toronto office three days a week, with lunch, snacks, and beverages on us.

• Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.

• Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.

• Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.

• Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.

The Interview Process

• Stage 1: A 45-minute Google Meet video call with a member of the Talent team

• Stage 2: A 60-minute Google Meet video call with the Director, Brand

• Stage 3: A 60-minute in-person interview with a member of the Leadership team

• Stage 4: A take-home case study followed by a 60-minute Google Meet video call with our Marketing team

Why Relay Might Be the Perfect Fit For You

• You push relentlessly for reinvention: You’re built to constantly ask, “How can this be better?” Change excites you and you drive it. 

• You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.

• You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.

• You treat comfort as a red flag: You seek growth. When things feel too comfortable, you lean into change. You’re excited about  stepping into the unknown and navigating new terrain to create something better alongside your team. 

• You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition and you let your work speak for itself. 

• You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.

• You seek out feedback: We value directness, clarity, and respect. We believe honesty fuels great work and career growth. You see feedback as a tool for learning and improvement, and you know that open, honest dialogue is key to achieving the best results — together.

• You’re here for more than a job: At Relay, everything we do is in service of our mission to help small businesses thrive. To drive impact and have purpose here, that mission must matter to you too.

Our Promise

We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take chances, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.

What’s Important to Us:

Research shows that women-identifying and other marginalized individuals often apply only if they meet 100% of the qualifications. But no one is a perfect match on paper. If this role excites you, we’d love to hear from you and figure out together if it’s a great fit.

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.

Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check & employment verification through Certn.