Senior Manager, Content & Community
THE ROLE
We’re looking for a culture-obsessed Manager, Content & Community to join our Content & Community team. You’ll help shape the voice of some of Canada’s biggest regulated brands in lottery and gaming, turning complex rules into thumb-stopping content that’s compliant, engaging, and culturally relevant.
This isn’t just about writing captions and ad copy, it’s about understanding how brands come to life on social, what makes audiences truly engaged, and how to adapt that magic seamlessly on a national level when speaking with French and English consumers.
WE ARE
A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we're proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.
WHY YOU’LL LOVE IT HERE
- We like to laugh, we live for celeb gossip and we’re great on AUX.
- Our passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more!
- You best believe we know how to celebrate our wins. And our losses (it’s how we learn).
- From carbon offsets to community kitchens, we’re passionate about making a difference.
YOU ARE
- A person who thrives in a fast-paced environment, responding quickly and proactively
- Not interested in just following trends – you want to create them
- A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro
Traditional agency experience is not required, but it’s a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands.
WHAT YOU’LL DO
- Write and adapt content across organic and paid social. Ideally in English and French (but not mandatory for the right person).
- Partner with strategists, content creators, and designers to bring ideas to life with a strong, consistent brand voice.
- Ensure all copy is accurate, on-brief, and aligned with regulatory and compliance requirements.
- Stay tapped into culture, trends, and platform shifts, and know when a moment is right for the brands you work on.
- Engage in real-time with the brand’s community both on and off of their brand channels.
- Bring community and cultural insights from the feeds into your content ideation process.
- Collaborate closely with internal teams and clients to balance creativity with compliance.
REQUIREMENTS FOR THIS ROLE
- 2-4 years of experience in content writing or community engagement, specifically for social media.
- Familiarity with (or eagerness to learn about) regulated industries like lottery, gaming, or alcohol.
- Strong attention to detail. You can spot a typo, nuance, or compliance risk a mile away.
- You know and understand how to craft copy for various paid social formats across channels like Meta, TikTok, Snapchat and Pinterest.
- A love for culture, social media, and storytelling. You’re the person who knows the meme before it hits the group chat.
- BONUS: Native-level fluency in French and English, with the ability to write clear, engaging, and culturally relevant copy in both
WHY SHOULD YOU JOIN OUR TEAM?
At We Are Social, we don’t just offer a job—we offer a creative career in an agency that moves at the speed of culture. Here’s what you’ll get:
- We are the first, largest, most awarded socially-led creative agency in the world, connecting you to 1,300+ like-minded professionals around the world
- An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
- Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
- Generous vacation starting at 3 weeks + 1 extra week during the summer and over the holidays
- Agency summer days (exact policy differs per campus and agency)
- Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
- Dogs allowed, dedicated private wellness room (in select offices)
- Regular team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more! We are obsessed with learning and being better humans
- In-house learning & development sessions and annual career and growth conversations
- Access to internal network of opportunities across all agencies
- Focus on developing and recruiting BIMPOC Talent
- Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)
We invest in your health and wellness:
- Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
- Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist, guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and holistic array of other health and wellness resources to support you and your family.
JOIN US
At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.
Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes We Are Social what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.
Let’s do cool stuff together. Apply now!
We’re part of the Plus Company - the Entrepreneurial Network!
Plus Company is a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.
Together with Plus Company agencies, we use our collective strengths to form bespoke, innovative and integrated teams that deliver a positive impact on your business. That means faster time to market, less bureaucracy to navigate, and no end to the creative magic-making for our clients.