Senior Manager, Digital Marketing

Location: Northeast preferred with in office presence in New Haven, CT up to 30%

Position Summary:

The Senior Manager, Digital Marketing will be an integral part of the marketing team, helping to shape our digital presence and drive digital and social media marketing strategies and executions. Reporting to the Director of Marketing, this position encompasses a wide range of responsibilities, from developing and executing digital marketing campaigns to analyzing performance metrics and optimizing digital tactics to drive and advance HCP, consumer, patient and community engagement. This role will collaborate closely with members of HCP and consumer marketing team and several cross-functional partners to ensure that all digital communications are compliant and aligned with Invivyd’s goals and objectives.

Responsibilities: 

• In partnership with the Director of Marketing, develop and implement comprehensive consumer/ patient and HCP digital marketing strategies that are grounded in patient and HCP insights
• Develop brand specific and disease state expertise, and create digital activations and programs that deliver against overall business objectives
• Implement best-in-class consumer and HCP digital marketing strategies that align to brand goals and maximize business results
• Guide and oversee implementation and ongoing optimization of the EUA compliant HCP and consumer/patient digital plans
• Develop launch plans and digital activations to support new product launches
• Ensure HCP and consumer/patient social media influencer plans are appropriately implemented and optimized
• Manage agency partners in creative and digital media planning and execution
• Collaborate with cross-functional teams to create engaging and informative content for various digital platforms
• Oversee the execution of digital marketing campaigns, including paid advertising, SEO, email marketing, and social media initiatives

Requirements: 

• Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA or advanced degree preferred
• Minimum 5 years of marketing experience with at least 3 years focused on digital and social marketing
• Digital marketing experience in pharma, biotech, consumer health or OTC categories is required
• Experience with design tools such as Canva, Adobe Illustrator, Photoshop preferred
• Strong understanding of pharmaceutical advertising and promotion regulations
• Proven ability to manage multiple projects and external agencies in a fast-paced, matrixed environment
• Strong understanding of and hands-on experience in managing workflows through legal and regulatory promotional review process
• Excellent verbal and written communication skills 
• Strong preference for local candidates in Northeast as in-office presence of up to 30% is required

Pay Range

$144,000 - $192,000

The pay range represents the expected full-time base salary for this role at the time of posting. Actual base pay will be determined based on a variety of factors, including relevant experience, skills, and education. In addition to base pay, this role is eligible for both an annual short-term incentive (e.g., bonus or sales incentive) and an annual long-term incentive (e.g., equity), reflecting our commitment to rewarding strong performance and long-term impact. Learn more about our total rewards by visiting https://www.invivyd.com/careers/.