Senior Manager, Marketing Analytics

About Skyscanner

Everyone loves travelling, but planning is not without its challenges. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 100 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily.

Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all.

Our vision? To be the world's number one travel ally. (Ambitious? Yes, but, hey, that's what got us here). Now, we’re on the lookout for a Senior Commercial Manager to help us bring that vision to even more travellers. 

About the role 

(Hybrid)

In this role, you will lead a team of high-performing analysts and partner closely with our Performance Marketing, Brand Advertising, PR & Social teams to profitably grow Brand awareness and drive user acquisition. Leveraging tools such as Geo testing, incrementality testing, causal inference, MMM and user LTV, you will contribute to informing channel spend allocation decisions and will guide channel performance optimisation (including optimising ROAS target setting at a market level for SEM bidding purposes, accounting for our understanding of marginal returns).  

What you’ll be doing

Team Leadership:

• Lead and develop a team of analysts (at various levels), supporting their growth through coaching, feedback, and technical mentorship.
• Contribute to encouraging a culture of collaboration, innovation, and excellence within our centralised Analytics team.
• Act as a hands-on individual contributor when needed—guiding project prioritization, crafting analytical approaches, and ensuring high-quality, impactful delivery.

Stakeholder Management:

• Act as a trusted partner for senior collaborators, primarily in Marketing, to drive alignment and deliver actionable insights.
• Foster positive relationships across the organization to influence decision-making and champion a data-first approach.

Strategy and Insights:

• Drive the definition and evolution of key business metrics to ensure alignment with strategic objectives.
• Use data-driven insights to identify growth opportunities and inform Marketing channel strategies.

Performance Reporting and Business Impact:

• Ensure the business has a clear understanding of the key factors impacting Marketing channel performance.
• Collaborate with cross-functional teams to identify trends, uncover opportunities, and recommend actions to optimize performance.

Team Prioritization and Focus:

• Help teams to effectively prioritize initiatives to align with business goals and collaborator needs.
• Balance competing demands on the analytics team, ensuring resources are allocated to high-impact, strategic priorities.
• Proactively communicate trade-offs and timelines with collaborators to manage expectations and ensure focus on value creation.

About you 

Experience:

• Strong track record with experience in analytics (Marketing analytics in particular, including an understanding of bidding strategies), with a proven success in leadership roles.
• Expertise in people management and talent development.

Technical and Analytical Skills:

• Deep knowledge of analytical frameworks and techniques, with hands-on experience using tools such as Databricks (or similar SQL-based platforms) for large-scale data analysis.
• Strong understanding of A/B testing and experimentation design, including how to interpret results and translate insights into actionable recommendations.
• Experience defining core business metrics and developing scalable reporting processes. Proficiency in data visualization tools like Tableau to build clear, insightful dashboards for both technical and non-technical audiences.

Leadership and Collaborator Engagement:

• Outstanding collaboration,  management and influencing skills, particularly with senior leaders (experience with product and engineering functions would be a plus).
• A strategic problem solver who can balance short-term priorities with long-term vision.

Soft Skills:

• Excellent communication and interpersonal skills to collaborate effectively across diverse teams.
• Ability to manage complexity, navigate ambiguity, and prioritize effectively in a fast-paced environment.

What it's like here

We are the real deal — no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans, building things that help travellers explore the world a little easier.

Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better - and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all.

Sound like your kind of adventure? Apply now and help us shape the future of travel.

We're committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, please let us know. If you'd like more information on any of our policies, such as hybrid working or Parental Leave policies (typically we pay a minimum of 24 weeks birth parent/maternity leave globally), our recruitment team can provide more information on these.