Senior Manager, Provider Website
$160k - $210k USD
Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission
We’re building a world class Marketing team at Zocdoc -- and we’re growing fast! As the Senior Manager, Provider Website, you will own the strategy, performance, and evolution of the Provider web experience ensuring it fuels demand generation, showcases the Zocdoc value proposition, and delivers a seamless buyer journey. You will lead website strategy, conversion rate optimization, SEO, personalization, and UX improvements treating the site as a product and making data-backed decisions that meaningfully impact pipeline and revenue. Reporting to the head of Provider Marketing, you will partner with Product Marketing, Demand Gen, Content, Design, and Engineering teams to drive website traffic and engagement, optimize conversion rate, and deliver an incredible user experience to our buyers. You will not only define what the Provider website should become, but personally drive execution—from launching pages and experiments to iterating based on performance data. This is a highly hands-on role that blends strategy with day-to-day execution and ownership of delivery.
You’ll enjoy this role if you are...
- Curious about trying new things, challenging assumptions, and solving puzzles in new ways.
- Excited by the challenge of helping shape new processes and strategies.
- Able to see the big picture and translate high-level strategy into operational tactics.
- Highly collaborative and used to working with various team dynamics
- Serious about your work, but not about yourself.
Your day to day is...
Website Strategy and Roadmap
- Define and execute the website strategy to drive demand, engagement, and revenue growth aligned with business and pipeline goals.
- Build and maintain a website roadmap that improves site architecture, navigation, and conversion performance.
- Translate roadmap priorities into scoped deliverables, launch timelines, and test plans—balancing quick wins with longer-term architectural improvements
Execution and CMS Ownership
- Own CMS and govern all website updates, ensuring accuracy, brand consistency, SEO best practices, and accessibility standards
- Lead collaboration with content, development and design teams to deliver landing pages, templates, and new content modules.
- Build, QA, and publish pages and templates in the CMS, ensuring readiness for launch.
- Own pre- and post-launch checks, including content accuracy, tracking validation, and performance monitoring.
CRO & Experimentation
- Design, launch, analyze, and iterate A/B tests—owning hypotheses, setup, measurement, and recommendations.
- Operationalize learnings from experiments into shipped site improvements.
- Identify friction points in the buyer journey and develop data-driven solutions that increase conversion
Cross-Functional Partnership
- Drive campaign and landing page execution in partnership with Demand Gen to support launches and paid programs
- Collaborate with Content and Product Marketing teams to enhance messaging, segmentation, and content experience
- Work with Marketing Operations and Analytics to ensure clean integrations, tracking, and analytics infrastructure
- Join forces with the Creative team to deliver on-brand digital experiences that drive action
- Partner with Product and Engineering to execute and optimize technical infrastructure (e.g., plugins, etc.)
- Collaborate with SEO stakeholder to Implement technical and on-page SEO improvements, monitor and optimize rankings, speed and performance
Governance & Process
- Own documentation, templates, taxonomy, and scalable processes that support efficient updates and collaboration
You’ll be successful in this role if you have....
- 6–10+ years of experience in website management—preferably in B2B SaaS or a high-growth environment.
- Demonstrated success driving CRO programs and improving conversion performance across acquisition funnels
- Strong understanding of UX principles, buyer journey design, and website information architecture
- Expertise in multiple CMS platforms (Wordpress, AEM, Contentful)
- Deep understanding of Amplitude GA4, Google Tag Manager, and SEO tools.
- Demonstrated ability to independently ship high-quality website experiences in fast-paced environments, from brief to launch.
- Ability to translate strategy into execution through strong project management and cross-functional coordination.
- Experience working with designers, developers, and external agencies or vendors to deliver impactful enhancements.
- Strong analytical mindset with a data-driven approach to decision-making.
Benefits:
- Flexible, hybrid work environment at our convenient Soho location
- Unlimited Vacation
- 100% paid employee health benefit options (including medical, dental, and vision)
- Commuter Benefits
- 401(k) with employer funded match
- Corporate wellness program with Wellhub
- Sabbatical leave (for employees with 5+ years of service)
- Competitive paid parental leave and fertility/family planning reimbursement
- Cell phone reimbursement
- Catered lunch everyday along with beverages and snacks
- Employee Resource Groups and ZocClubs to promote shared community and belonging
- Great Place to Work Certified
Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.
NYC Base Salary Range
$160,000—$210,000 USD
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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