Senior Marketing Manager, Country Media & Planning PH

The Country Media Lead – Philippines Media and Planning role is responsible for Jobstreets’s annual integrated media planning, in Philippines across all online and offline channels in line with Marketing, brand and segments goals and objectives. Having a Country Media lead ensures a single-entry point into media, consistency in planning approach across channels, maintained focus on objectives and delivers more efficient ways of working. This role reports into the Senior Marketing Manager - APAC Media and Planning and works closely with the local Country Digital Lead and with the local Country Marketing team.

Key Responsibilities

• Media Strategy & Planning
  • Develop and execute comprehensive annual media strategies that integrate cross-channel mix investments to deliver against both company OKRs and local market metrics.
  • Lead tactical responses in collaboration with regional media leadership and other local country digital leads to address emerging local business challenges.
  • Plan and deliver integrated media campaigns and partnerships that align with business objectives and deliver on desired campaign outcomes.
  • Be seen as the go-to expert in the local market on media mix, media investments, priorities, and optimization across various channels.
• Media Efficiency and Optimisation
  • Deliver annual targets and enhance ROI in our BAU performance marketing efforts with the digital media team and performance agencies.
  • Boost media performance and innovation, ensuring ROI from media and publisher partnerships.
  • Improve the country channels strategy by testing and learning from new publishers.
  • Optimise working media by right-sizing segment investment splits, continuous optimisation and utilisation of Marketing Mix Modelling insights.
• Team and Cross-Functional Collaboration
  • Work with Digital and Media team peers in Digital and Search as well as Integrated Campaigns, Brand and Lifecycle teams to identify opportunities for cross channel collaboration and optimisations using insights.
  • Establish seamless ways of working collaboration frameworks and communication protocols between media teams and local country marketing that enable faster decision-making and more effective campaign execution.
  • Build strong relationships with the Philippines Country Marketing team members, by understanding their unique market needs and delivering customized, high-value media support.
• Partner management
  • Manage media planning and buying agency relationship to deliver on contractual KPIs.
  • Manage and continuously improve media deals with key publishers across offline and online media.
  • Maintain strong relationships with media owners and stay current on media landscape developments and emerging opportunities.
• Media Reporting & Measurement
  • Provide executive-level measurement and reporting that demonstrates clear ROI for all media investments, including competitive context analysis with Centre of Excellence support
  • Lead comprehensive media commentary and reporting for Monthly Business Performance meetings.
  • Conduct monthly local media team catch-up sessions to assess previous month's performance and optimize future activities.
• Media Excellence
  • Embed APAC media planning process in local market planning across to ensure consistency and best practice.
  • Support roll-out of SEEK’s market mix modelling capability in the local market to deliver high ROI from media investment.
  • Reset SEEK’s approach to media investment planning with a view to right-sizing media investment to suit local market opportunity and business priorities.
  • Support embedding of SEEK's future agency operating model in the local market, ensuring seamless transition to new processes that enhance operational efficiency, and delivery of best-practice media solutions.
• Finance Management
  • Own and manage the local market working media budget, ensuring optimal allocation of investment to support strategic objectives.
  • Monitor investment, provide accurate forecasts, and maintain adherence to budgetary guidelines.
  • Manage the Through the Line integrated campaign budget to maximise reach and deliver brand health targets.

Qualifications

• Proven digital marketing or media buying experience with a high level of competency across all media with specific hands-on experience in traditional media, and understanding of Philippines media landscape trends
• Experience creating, managing & optimising integrated media campaigns for large brands with sizeable budget agency-side a bonus
• Ability to analyse media and audience performance, generating insights and actions from available data sources
• Strong judgement and decision-making capabilities, with a willingness to test, learn, and pivot when needed
• Outcome-focused, with a keen eye for detail and creative flair to grow
• Experience managing external agency partners/vendors and evaluating capabilities and proposals
• Confidence in communicating and influencing a variety of stakeholders, being able to effectively explain the complex media landscape in a way both internal and external audiences understand.