Senior Marketing Manager - Retail

We’re on the lookout for a Senior Marketing Manager to join TAL's Advice Marketing team, supporting our Retail business and the advisers who bring our Life Insurance products to the market.

You’ll work alongside our sales crew to create meaningful campaigns, shape clear messaging, and help position TAL as a go-to partner for advisers and licensees. Your job will be hands-on—planning and rolling out marketing campaigns, organising events, managing channels and building strong relationships with stakeholders.

If you’re someone who likes getting stuck in, enjoys working with people, and is keen to make a genuine difference in how we connect with advisers and licensees, this could be the perfect fit. You’ll make sure our marketing efforts hit the mark and help show why TAL stands out as the partner of choice. We value straight talk, practical ideas and a collaborative way of working—so if that sounds like you, we’d love to hear from you.

This is a 12-month fixed term contract role.

In this role you will:

• Lead the development and execution of Retail Marketing campaigns and communications aligned with sales and distribution strategies.
• Plan and manage campaigns across product, pricing, regulatory, and education initiatives.
• Brief internal and external teams on campaign requirements, including media, collateral, product updates, and events.
• Create clear frameworks for campaigns covering objectives, target audience, offers, communication and channel strategies, testing, volumes, and budgets.
• Monitor and report campaign outcomes, including results against forecasts, test findings, sales insights, and recommendations.
• Ensure all initiatives are aligned with the annual budget and strategic objectives.

Qualifications

• Tertiary qualification in Marketing, Communications or a related field
• Strong marketing experience, ideally in business-to-business environments
• Previous experience within the life insurance industry preferred
• Skilled in managing external agencies and navigating complex stakeholder networks
• Excellent project and process management skills, with the ability to deliver on time and adapt to changing priorities
• Outstanding written and verbal communication; able to create clear, compelling reports, papers, and presentations
• Advanced Microsoft Office 365 skills, particularly PowerPoint
• Strong analytical and problem-solving abilities, with experience drawing insights from data and mapping business processes

Additional Information

TAL is one of Australia’s leading life insurers, committed to inclusion, and supporting the career growth of our diverse workforce. We’re proud to be: 

• An Inclusive Employer – Recognised as Employer of Choice for Gender Equality by the Workplace Gender Equality Agency and Bronze Tier Status within the Australian Workplace Equality Index 
• Diversity Champions – Member of Diversity Council Australia, Australian Disability Network, Pride in Diversity and Champions of Change 
• Reconciliation Advocates – Read our Innovate Reconciliation Action Plan.
• We welcome applications from people with diverse experiences, perspectives and backgrounds including Aboriginal and Torres Strait Islander people, caregivers, individuals living with disabilities, people from culturally diverse backgrounds and the LGBTIQ+ community. 
• Need adjustments during the recruitment process? Let our team know by getting in touch with us here.—we’re here to support you.

You’re always accountable for your actions. You never give up. You strive to find the best outcomes for customers and partners. And you value working together to find the best solutions for problems.  

As part of the recruitment process, there are several checks which may be conducted to demonstrate your eligibility for a role at TAL including Criminal History, Bankruptcy, Entitlement to Work, Regulatory and Reference Checks. 

#LI-Hybrid  

Everyone at TAL has a responsibility to do the right thing and is accountable for the way they conduct themselves. Our expectations are that you follow the principles set out in our Code of Conduct when you come to work every day. Risk management is everyone’s responsibility.

If you are already a TAL employee please apply via the SmartRecruiters button in Workday and navigate to the Employee Portal. This is important to ensure that your application is recorded accurately.

About the Company

• Join a company that fosters a culture of respect, resourcefulness, and inclusivity
• Enjoy work-life balance with flexible working options
• Flexibility to work from Sydney or Melbourne

Why join us?

For over 150 years, we've never stopped finding better ways to protect Australians. As one of the nation’s leading life insurers, we’re driven by ambition and a sense of purpose. Our responsibility to our customers, partners, and the broader community is at the heart of everything we do. 

At TAL, we’re empowered to experiment, innovate, and create better products and services. Backed by Daiichi Life, one of the world’s largest insurers, we deliver financial security to millions of Australians through our care and expertise. Bring your curious mind and ambition to shape our industry and help us become the progressive, digitally enabled, leading insurer we aim to be.