Senior Marketing Manager

About Serenity

At Serenity Mental Health Centers, we provide cutting-edge, compassionate psychiatric care to individuals across the country. With 30+ locations and growing, our mission is to revolutionize how people receive help for anxiety, depression, ADHD, PTSD, and more. We’re looking for a Senior Marketing Manager who’s passionate about storytelling, growth strategy, and leading integrated campaigns that change lives.

What You’ll Do

• Champion a test-and-learn culture across the marketing team; launch bold experiments rooted in data.
• Identify emerging content formats, messaging angles, and untapped channels that drive breakthrough performance.
• Propose new campaign concepts that support both revenue growth and mental health awareness.
• Own the strategy and execution of multi-channel, full-funnel marketing campaigns (digital, social, email, & TV)
• Drive both brand equity and patient acquisition through cohesive messaging, visuals, and channel optimization.
• Write clear briefs and manage timelines and feedback loops with internal & external creative teams.
• Use data to guide every phase: concept, targeting, launch, and iteration.
• Build dashboards and deliver reports tied to KPIs (leads, patient bookings, CPL, cost per acquisition (CAC), and ROI
• Mentor team managers and foster collaboration across the team.
• Build and refine repeatable workflows that improve speed to launch, campaign quality, and internal communication.
• Serve as the go-to lead for urgent pivots, new clinic launches, and real-time patient outreach efforts

Requirements

• 6–10 years of experience in integrated marketing or demand generation, ideally in healthcare, B2C, or multi-location brands.
• Experience leading full-funnel campaigns across digital and traditional channels.
• Strong background in performance marketing (Google Ads, Meta), marketing automation (HubSpot or similar), SEO, programmatic & CCTV platforms, and analytics (Google Analytics, Power BI, etc).
• Proven success managing internal and external team members while communicating effectively withstakeholders.
• Exceptional writing and storytelling skills with a creative and strategic mindset.
• Analytical and KPI-driven with the ability to turn insights into campaigns that scale.
• Bachelor's degree in Marketing, Communications, Business, or related field (MBA a plus).

Benefits

• Competitive salary + performance-based bonus
• 90% company-paid Medical, Dental, Vision (including family members)
• 401(k)
• Generous 20 days of paid time off (PTO)
• Hybrid flexibility (M/T/TH in-office)
• Culture of empathy, curiosity, and high performance

Mission-driven work: Lead marketing initiatives that directly support mental health awareness and advance Serenity’s reputation for compassionate care.

Growth and impact: You’ll shape strategy across digital, print, and community channels empowering us to reach more patients in need.

Collaborative environment: Join a growing team of professionals dedicated to innovation, mental wellness, and measurable outcomes.