Senior Marketing Specialist (CRM Producer)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

We are looking for a CRM expert focused on driving adoption and engagement. In this role, you will be the bridge between strategy and execution, implementing creative solutions that educate, inspire, and delight customers at every stage of their journey. If you are a creative problem-solver who excels at turning briefs into high-performing customer experiences with a sharp eye for design, a passion for optimising the customer lifecycle, and the ability to thrive in a fast-paced, collaborative environment, you’ll be a perfect fit for the team.

Role: 

• Creative Implementation: Execute the design and copy for email campaigns using internal development tools, leveraging approved Email Design Systems (EDS) and pre-set templates.
• End-to-End Campaign Operations: Manage the full email lifecycle, from initial creative development and legal alignment through to creative QA and final deployment for major APAC campaigns and NPI moments.
• AI-Driven Content Creation: Utilise pre-trained CRM AI models, template requirements, and creative briefs to generate high-quality email copy that resonates with target audiences.
• Brand & Accessibility Stewardship: Ensure all email assets are fully A11y compliant and adhere strictly to brand creative guidelines and template structures.
• Stakeholder & Feedback Management: Facilitate the feedback loop by implementing stakeholder revisions within internal tools while managing expectations and priorities across the CRM and Product Marketing teams.
• Lifecycle Optimisation: Implement creative strategies designed to maximise customer lifetime value and drive measurable growth across multiple digital touchpoints.
• Creative Problem Solving: Demonstrate leadership by resolving creative or operational hurdles with limited oversight, ensuring high-quality output in a deadline-driven environment.

You:

• BA/BS degree or equivalent experience in Business, Marketing, or Education

• 5+ years of creative design experience; in either email marketing or creative agency experience. 
• Plus, if you have strong contextual experience of the Japanese market, including localised email marketing and proficiency in the Japanese language.
• Demonstrable extensive knowledge of email best practices
• Ability to follow creative brand guidelines and use templates in email builder, as well as experience in resizing images to accommodate specific templates if needed.
• Must be highly organised and have strong project management capabilities and attention to detail; can execute effectively and deliver high-quality work against tight deadlines. 
• Exceptional interpersonal skills; experience successfully collaborating with cross-functional teams; strong written and verbal communication skills.
• Exceptional verbal and written English communication and presentation skills. 

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.