What is the salary for this Senior Paid Media Specialist role?

Salary information is not publicly listed for this position. Apply directly to discuss compensation with Dailywire.

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This is an on-site position at Dailywire located in Nashville, TN.

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Senior Paid Media Specialist

Dailywire Nashville, TN 10 days ago

marketing

The Daily Wire is seeking a Paid Media Specialist – Google Ads & Bing Ads to execute and optimize paid media campaigns that drive audience growth and engagement across our platforms. This role is responsible for hands-on management of Google Ads and Microsoft/Bing campaigns across Search, YouTube, Performance Max, Display, and Discovery, using data-driven strategies to maximize performance, efficiency, and scale in a fast-paced media environment.

Primary Responsibilities

Execute and manage paid campaigns across Google Ads, Microsoft Ads, Apple Search Ads, Amazon Ads, and related platforms

Build and maintain campaigns, including audience setup, conversion tracking, budgets, bid strategies, and troubleshooting

Monitor performance daily and weekly; adjust bids, pacing, creative rotation, and targeting to hit KPIs

Analyze platform data and apply insights to ongoing campaign optimization

Plan and execute A/B tests across creative, bidding, audiences, landing pages, and Performance Max structures

Maintain optimization schedules, testing documentation, and performance tracking systems

Coordinate with digital publishers and manage weekly status updates and action items

Support monthly performance reporting and stay current on platform updates, algorithm changes, and best practices

Experience & Requirements

1-3 years of experience in paid [channel] campaign execution

In-depth knowledge of paid media strategies

Smart bidding strategies (tCPA, tROAS, Maximize Conversions, etc.)

Performance Max setup and optimization

YouTube campaign structure and creative requirements

Keyword analysis, expansion, and negative keyword strategieso

Budget/pacing and billing

Strong familiarity with Microsoft Excel and Google Sheets

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