Senior Paid Social Specialist, Senior Account Executive level
Who we are:
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
Burson is seeking a Senior Paid Social Specialist (Senior Account Executive level) to join our NYC team. In this role, you’ll be a key digital media resource and a trusted point of contact for paid media initiatives. You’ll work closely with our media team to develop strategic channel and media approaches for Fortune 500 clients across diverse sectors, including CPG, healthcare, and advocacy. This is a great opportunity to shape impactful paid social strategies and collaborate with leading brands.
What you'll do:
- Upload, execute and monitor media campaigns with attention to detail
- Act as a resource and field educational internal and external questions with professionalism
- Analyze campaign metrics and performance to highlight key takeaways, translating into client-facing communication in email, PowerPoint and Excel reports
- Develop reliable relationships with clients, vendors and publications
- Manage media for F500 clients (setting up targeting, trafficking, budgeting, invoice reconciliation, optimizations, etc.)
- Manage campaigns on standard paid social platforms - Meta/Instagram, Twitter, LinkedIn, YouTube, TikTok
- Analyze performance data to develop reporting and recommendations to clients - leading presentations and establishing trust/relationships with clients.
- Work with the team to identify opportunities and build processes within the department.
- Maintain strong client relationships by delivering clear email communication and compelling paid social performance presentations.
Experience that contributes to success:
- 2+ years of professional experience across agency, in-house, or start-up roles
- Paid media and media analytics background and interest and overall a passion in all aspects of social and how it works within integrated communications
- Prior work with industry tools (Facebook Ads Manager, Facebook Business Manager, Twitter Ads, LinkedIn Ads Manager, YouTube, Snap, Tiktok, Google Search, Google Display Network, Google Analytics).
- Understanding of basic media buyer vocabulary, such as performance KPIs, bidding and objectives
- Other exposure and experience to other media channels (Paid search and Programmatic) experience are a plus
- Ability to eloquently report/translate date to form insights and recommendations
- Proficient in Microsoft Office, particularly using PowerPoint and Excel for reporting and recommended strategy documents
- Excellent written and verbal communications skills along with strong attention to detail
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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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