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Happening

Senior Product Manager, Personalization Foundations

Happening Spain 19h ago
full time

Who we are -

We are a tech & entertainment company founded in 2008, with a dream of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world. Our group is present in 12 countries, in terms of operations or tech hubs, with the most important markets being Romania, Belgium, Poland, Serbia and Brazil. The Super bet team gathers more than 4.500 people, acting as the major driving force behind our success. Tech-powered global entertainment platform At Super bet, technology and innovation are at the heart of everything we do.

Our tech hubs in Zagreb, London, and Bucharest are focused on developing the best proprietary technology, innovative products, and new ways to engage with our passionate customer base. Following record-breaking years for the Group, we are moving ever closer to our goal of exciting the world. Our plans are big - expanding our presence from Central and Eastern Europe to other continents and becoming the leader of the global sports betting industry.

 

About the Role

We’re hiring a Product Manager to lead Personalization Foundations — a new squad at the core of Superbet’s next stage of growth.

You’ll build and scale the foundation for personalized, data-driven experiences across our user journey, starting with OnboardingHomepage, and Cross-Sell surfaces. Your work will shape how millions of users in Romania, Brazil, and new markets discover the right bets, games, content, and products — at the right moment.

This is a high-impact, high-ownership role designed for someone who can balance strategic vision with ruthless prioritization, cross-functional influence, and real product outcomes.

We’re building a Growth org that doesn’t just tweak buttons — it redefines how products evolve at scale. You’ll be part of a high-ownership, high-autonomy team shaping the future of sports betting, casino gaming, and entertainment across Europe and LatAm.

🎯 What You’ll Own

  1. Full ownership of Personalized Experiences
    • End-to-end ownership of HomepageOnboarding, and Cross-Sell surfaces — including backlog, roadmap, experimentation, and stakeholder alignment.
    • Build the system and experience, not just the features — structuring personalization layers that can scale with our machine learning, targeting, and segmentation capabilities.
  2. Deep collaboration & partnerships
    • Work across teams (Growth, Sports, Casino, CRM, Data, HAL, Design) to create and evolve the personalization model — from first touch to long-term engagement.
    • Partner with engineering to modularize our surfaces and decouple the personalization engine from front-end logic.
  3. Impact to the game (users & our business)
    • Define and own KPIs like activationFTD rate, engagement, retentioncross-product conversion, and surface performance (CTR, session depth).

🧪 Example Experiences You Will Lead

  • Modular homepage layout that enables targeting, testing, and personalization
  • Dynamic onboarding journey based on user preferences and market context
  • Real-time cross-sell triggers based on session behavior or ML inputs
  • Personalization slot framework and prioritization model across verticals

What We’re Looking For

🌍 Product Leadership

  • Experience owning complex user-facing products (e.g. homepage, onboarding, growth journeys, personalization systems)
  • Clear product thinker who can go from messy stakeholder inputs to focused product bets
  • Demonstrated ability to lead high-stakes cross-functional initiatives

🤝 Stakeholder Mastery

  • Able to manage and align across CRM, Sports, Casino, Data, Design, and Engineering orgs
  • Skilled at structuring trade-offs, building alignment through data, and navigating organizational complexity
  • Strong storyteller — you can sell a vision and convert skeptics into advocates

🧠 Growth & Personalization Mindset

  • Experience in personalization, targeting, segmentation, or dynamic content systems
  • Deep understanding of growth metrics like activation, retention, NGR, engagement, LTV
  • Comfortable building products that serve both short-term performance and long-term scale

🛠 Execution & Technical Fluency

  • Experience working with engineers to ship modular, scalable experiences
  • Understands the lifecycle of integrating ML/targeting logic into surfaces

✅ Bonus

  • Experience in gaming, entertainment, sports betting, or marketplaces
  • Experience with A/B testing, experimentation platforms, or personalization engines
  • Familiarity with React-based frontends, targeting APIs, or growth engineering principles