Senior Product Marketing Manager

About the Role  

Reporting to the Senior Director, Product Marketing, the Senior Product Marketing Manager will help lead commercialization and go-to-market (GTM) motions across the AlayaCare platform for key home-care and home-health solutions. The ideal candidate will be the interlock between the Product organization and other functional teams, including Sales, Marketing, Customer Success, Account Management, Finance, among many others. You will design a scalable GTM engine to connect our unique value to the challenges health agencies face into the market.  You will clearly articulate our solution value, buyer journeys and solutions, define and hone our ICP and market focus, built understanding of competitive insights and differentiate value across our markets. You will develop and own the positioning, messaging and sales-led activities of solution and products, as well as drive the continual refinement of our pricing and packaging. You don’t treat “customer obsession” as just a buzz word, you are invested in customer success, learning from their feedback and bring them the best value possible.

What You’ll Do      

Positioning & Competitive Analysis

• Create, develop, and refine value propositions, product pitches, and strategies for differentiation.
• Define where we play by defining our ICP, driving win-rate and growth.
• Drive voice of customer and voice of market by gathering, maintaining and distributing insights of competitors, customer feedback and market dynamics.

GTM and Product Launches

• Collaborate with product, bringing market and customer insights to drive the right offering and portfolio.
• Align the company, provide insights and gather feedback, to influence functional stakeholders to ensure an effective and scalable go-to-market process.
• Identify the triggers and problems the market faces, and architect the clarity on how we solve those challenges.
• Develop high-impact sales enablement tools that drive win-rate, grow ACV and drive expansion.

Pricing & Packaging

• Define and maintain pricing and packaging to ensure market resonance and successful business outcomes as our platform and features evolve.

What You Bring to the Team  

• 6+ years of professional experience, including B2B SaaS, with at least 3 years in Product Marketing, Strategy/Management Consulting, or another related field.
• Bachelor's Degree (B.Sc., B.Comm, etc.) in Business, Marketing, Engineering.
• Proven experience with go-to-market (GTM) processes and building effective plans to bring new product and features to market in an Enterprise SaaS role.
• Strong analytical skills, with the ability to design and own metrics, and to extract quantitative insights to show effectiveness.
• Superior project management and organization skills as well as detail-oriented, and thorough.
• Experience with the following would be an asset: JIRA, Confluence, Roadmunk, Looker, Amplitude, Asana, Crayon.
• Exceptional time management, interpersonal, communication, decision making, and organization skills are table stakes.
• Healthcare technology experience an asset.