Senior Product Marketing Manager
Our Product Marketing team is committed to driving revenue growth across new logos, renewals, and upsells through holistic go-to-market strategies. As AppsFlyer scales we're looking for a senior product marketer who can independently own complex product domains while thriving in our dynamic, fast-paced environment.
As a Senior Product Marketing Manager, you will take full ownership of one, or more, of our core product domains, driving strategy, positioning, adoption, and growth. You'll play a critical role in our biannual release cycles while maintaining day-to-day product marketing excellence.
If you are a proactive self-starter with technical understanding, passionate about the craft of product marketing, and ready to take full ownership of complex initiatives from strategy through execution, this opportunity is for you.
This role requires a unique combination: the ability to grasp highly technical concepts and translate them into compelling narratives, combined with strategic thinking to develop data-driven go-to-market strategies that deliver measurable business impact.
What you'll do:
- Own a product domains from a PMM perspective, including strategy, positioning, messaging, adoption, and growth initiatives
- Plan and execute comprehensive go-to-market strategies to drive growth across new, and existing business
- Lead major GTM efforts and ongoing product marketing operations, activating strategies across multiple channels through sales enablement, content marketing, demand generation, and adoption campaigns
- Develop compelling, differentiated messaging that resonates with our target audience and drives measurable business impact
- Work alongside product, marketing, sales, partnerships, and customer success teams to identify and act on growth opportunities
- Drive cross-functional initiatives independently, taking full ownership from strategy through execution
- Continuously adapt to changing market dynamics and shifting priorities while maintaining focus on outcomes
What you have:
- 5+ years of experience in B2B SaaS product marketing, serving mid-market and enterprise customers
- Proven track record of successfully leading GTM initiatives with measurable business impact
- Technical understanding with the ability to deeply grasp and articulate products to diverse audiences (sales, customers, executives)
- Exceptional messaging crafting skills—ability to develop compelling narratives that drive adoption and revenue
- Exemplary communication, copywriting, and presentation skills (Native English speaker)
- Strong analytical and data-driven decision-making capabilities throughout the product marketing lifecycle
- Demonstrated ability to manage multiple high-priority projects simultaneously, especially during peak periods
- Proactive mindset—identifies opportunities and drives solutions independently once direction is set
- Acts like an owner—takes full ownership and accountability for outcomes
- Proven ability to thrive amid changing priorities and adapt quickly to market dynamics
- Hungry to learn, continuously improve, and stay ahead of industry trends
- Genuine passion for product marketing as a craft, not just a job
- Experience activating all types of B2B marketing strategies, tools, and channels
Bonus Points:
- Experience in martech, adtech, or analytics domains
- Track record marketing products to user acquisition teams
- AI-savvy experience leveraging AI tools for research, planning, analysis, and content creation
- A great sense of humor
- Entrepreneurial mindset
- Organizational and project management experience
- Being introduced by an AppsFlyer team member
As a global company operating in 20 countries across five continents, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.
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