Senior Product Marketing Manager

Overview:  The Senior Product Marketing Manager will be responsible for creating marketing strategies that accelerate meaningful lead and demand generation resulting in increased sales revenues for their assigned segment. The individual will be seen as the Subject Matter Expert and will assist in crafting key messaging and positioning for the products within these business segments. The position will also be responsible for the conception and development of innovative marketing programs that will drive an ROI using social media, digital and other marketing mediums. Attention to detail and the ability to lead marketing initiatives across the Marketing department and allied teams is a must. 

Duties and Responsibilities:

• Owns their assigned segment or line of business from a marketing standpoint, with a primary responsibility of driving leads and enabling the sales team to effectively sell into these assigned segments;
• Works with the digital team on demand and lead generation efforts for these business segments;
• Works with the Marketing Team to create and implement marketing campaigns for all products including email, social media, PPC, direct mail, webinars, and other strategies;
• Make recommendations on all marketing promotions that drive sales revenue;
• Makes recommendations on the development of marketing collateral for the Strategic Partner and PBP business segments, including customer and campaign messaging;
• Identifies and makes recommendations on trade show participation and industry affiliations;
• Tracks marketing activities and results and stays abreast of pipeline growth;
• Identifies the “Voice of the Customer” and ensures it consistent use in public-facing marketing materials;
• Develops a deep understanding of our customers – how they buy, why they buy when they buy, and how to reach them;
• Works with the overall Marketing Team to make recommendations to improve win/loss ratios using analytical and personal interviews with customers in these two market segments;
• Coordinates reference management for all products offered within these lines of business;
• Tracks satisfaction and usage of products;
• Enables Sales Team for Success;
• Becomes expert on product applications and serves as a resource to sales team on messaging and positioning;
• Work with Sales Strategy on demo data, stories, and scripts for product demos;
• Conducts high-level presentations and webinars;
• Works with Product Management and Sales Strategy to maintain an understanding of competitors and develops winning strategies, and serves as resource for sales team in competitive positioning;
• Assists with RFP responses when needed;
• Develops and maintains relationships with consultants and industry influencers such as state hospital associations; and professional trade organizations;
• Participates in tradeshows as needed;
• Builds relationships with clients and serves as the marketing point-of-contact;
• Maintains up-to-date expert level knowledge of the industry and regulatory trends that influence product requirements, purchasing and utilization;
• Serves as a mentor to other team members and assists with onboarding new staff;
• Conducts market research and elevates their knowledge of their assigned market segment;
• Develops relationships with customers/clients and partners with Product Team to arrange field visits;
• Participates in meetings to specifically discuss team progress, growth and challenges;
• Maintain compliance with Inovalon’s policies, procedures and mission statement;
• Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position; and
• Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Employer.

Job Requirements:

• Minimum 5 years of experience in marketing or sales;
• Proficient in Microsoft Office suite and CRM systems;
• Results driven, able to work independently to achieve set goals in a fast-paced environment;
• Comfortable interacting with a variety of stakeholders (e.g., sales, marketing, development, technical services, etc.) with a demonstrated ability to lead through influence;
• A quick learner, with technical and business acumen;
• Effective and clear written and verbal communication skills-a must to be effective in this position;
• Excellent organizational, analytical, and planning skills with good attention to detail;
• Highly self-motivated and directed with the ability to juggle different tasks and effectively balance priorities;
• Ability to be flexible and work under changing priorities; comfortable with ambiguity;
• Industry knowledge of healthcare administrative, financial or clinical transactions a plus;

• Ability to travel primarily for trade shows and company meetings;

• Industry knowledge of healthcare administrative or clinical transactions/workplaces is preferred;
• Project Management Experience is preferred; and
• Experience presenting influencing cross functional teams at all levels of the company.

Education:

• Bachelor’s degree or equivalent relevant experience required.

Physical Demands and Work Environment:

• Sedentary work (i.e. sitting for long periods of time);
• Exerting up to 10 pounds of force occasionally and/or negligible amount of force;
• Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions;
• Subject to inside environmental conditions; and
• Travel for this position will include approximately 10-20%.