Senior Product Marketing Manager, Audience & Advertising
$170k - $210k USD
By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalized than ever before. Learn more at geniussports.com.
The Role - Senior Product Marketing Manager
We’re looking for a Senior Product Marketing Manager to own and drive the go-to-market strategy for our Ads business. This role sits at the intersection of product, commercial, and brand—translating sports-powered advertising capabilities into differentiated narratives that win across brands, agencies, leagues, sportsbooks, broadcasters, and content owners.
You will lead end-to-end GTM for Ads solutions, shape the category narrative around sports-driven adtech, and ensure our commercial teams are equipped to win.
What You’ll Own
Go-to-Market Leadership
- Own Ads GTM sprints and multi-surface narratives across product releases and solution launches.
- Drive end-to-end GTM for Ads capabilities supporting media execution (creative services, analytics, bid strategies, identity solutions).
- Sequence launches and campaigns against the global sports calendar (fixtures, tentpole events, rights windows).
- Run structured launch checklists, readiness scorecards, and post-launch performance readouts.
- Surface risks early with clear options and recommended actions.
Positioning & Messaging
- Lead positioning that clearly differentiates our Ads offering:
- Deep integration into existing programmatic infrastructure
- Exclusive, high-value sports audiences
- Sports-based bidding and optimization tools
- Translate product strengths into segment-specific value propositions tied to measurable outcomes (CPA, CPC, CPM, CPI, FTD).
- Connect identity, privacy-safe targeting, contextual intelligence, and predictive analytics into one cohesive story.
Thought Leadership & Category Development
- Shape and articulate our POV across identity, adtech integration, AI-powered optimization, and sports data triggers.
- Develop keynote narratives, webinars, and white papers that connect sports signals to dynamic creative, incremental reach, and CTV performance.
- Partner with PR/AR to amplify cross-product narratives and elevate executive visibility.
Sales Enablement & Segment Strategy
- Build segment-specific toolkits for:
- Brands & Agencies
- Leagues & Teams
- Sportsbooks/Operators
- Broadcasters & Content Owners
- Deliver discovery frameworks, objection-handling guides, ROI models, demo scripts, sports-moment playbooks, and broadcast/in-stream inventory strategies.
- Translate win/loss insights into “why we win” messaging, pricing and packaging tests, and bundling strategies.
Insights, Performance & Enablement
- Run disciplined win/loss analysis across identity graphs, creative platforms, and sports-specific adtech solutions.
- Maintain a single source of truth for Ads case studies, approved benchmarks, testimonials, and reporting artifacts.
- Integrate dashboards and real-time insights into customer-facing materials and analyst briefings.
- Define and own Ads GTM KPIs, including:
- Self-serve vs. managed-service mix
- Product attach and adoption
- Cross-channel activation
- Time-to-first-value
- Campaign adoption and retention by segment
- Revenue and pipeline influence
Cross-Functional Orchestration
- Align closely with Product, Core Marketing, Brand/PR/AR, CS, RevOps, and Commercial teams.
- Influence without authority to ensure execution excellence across distributed stakeholders.
- Act as the connective tissue between roadmap, narrative, and revenue.
Required Qualifications
- 5+ years of product marketing experience, with clear ownership of GTM strategy and execution.
- 2+ years in AdTech, programmatic, identity, CTV, or related advertising technology.
- Proven track record of building and scaling successful go-to-market programs.
- Strong cross-functional leadership and the ability to influence senior stakeholders.
- Exceptional written and verbal communication skills; able to synthesize complex technical topics into compelling narratives.
- Analytical mindset with the ability to translate performance data into actionable insights.
- Strong understanding of identity frameworks, privacy-safe targeting, analytics, cloud/on-prem data environments, and emerging adtech ecosystems.
- Experience managing multi-channel GTM execution across owned and earned channels.
- Bachelor’s degree required; MBA preferred.
- Willingness to travel (~25%).
Who You Are
- Strategic but hands-on—you move easily between big-picture narrative and tactical execution.
- Commercially minded and outcome-driven.
- Comfortable in fast-moving, evolving environments.
- Pragmatic, direct, and solutions-oriented.
- Energized by the intersection of sports, data, identity, and advertising technology.
The salary for this role is based on an annualized range of $170,000 - $210,000 USD. This role will also be eligible to take part in Genius Sports Group's benefits plan.
We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location. Occasional travel may be required.As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports. One team, being brave, driving change We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports.Let us know when you apply if you need any assistance during the recruiting process due to a disability.